DEARBORN, Mich., Feb. 16, 2011 /PRNewswire/ --
New 'Crazy Kevin' ad campaign launches for Explorer
The reinvented 2011 Ford Explorer has gone "crazy" – well, maybe not literally, but it is the star of a hilarious new urban advertising campaign featuring comedian and actor Kevin Hart. "Crazy Kevin," the new campaign, debuted during The Game on BET; the 60-second TV ad will air during the 2011 NBA All-Star Game Sunday at 8 p.m. EST on TNT. The campaign features TV ads, print, radio and digital executions highlighting key features found on Explorer like the unique Terrain Management System™ and class-exclusive rear inflatable seat belts. more...
Michelle Matthews-Alexander | [email protected] | 313.585.4060
Focus Global Test drivers – stoked and ready
Anticipation is building for the 100 participants in Focus Global Test Drive kicking off this weekend in Spain. These consumers and bloggers will be among the first outsiders to put the all-new Ford Focus through its paces. The program offers something for everyone: Participants enjoy the experience of a lifetime, Ford engineers get rapid feedback from these social media mavens, and the test drivers' preferred charities are the beneficiaries of $10,000 each. The driving challenges will take place at a private proving grounds facility near Madrid. more...
Mark Schirmer | [email protected] | 313.390.8647
Ford's Gimme the Gig band search wraps up
Ford and Grammy® Award-winning producer Don Was have announced the culmination of their seven-month competition, titled Gimme the Gig, sponsored by the 2011 Ford Fiesta. The grand prize-winning band will be chosen during a live performance Thursday at the world-famous Whiskey A Go Go in Los Angeles. The event will showcase performances by the seven top-voted up-and-coming bands selected from a pool of 2,500 applicants. Legendary producer Was will host the competition. more...
Octavio Navarro | [email protected] | 949.242.6676
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.
SOURCE Ford Motor Company