CAMBRIDGE, Mass., April 26, 2017 /PRNewswire/ -- The Ford F-150 is the vehicle Americans read about the most, according to digital advertising provider Swoop. Swoop's Automotive Digital Brand Exposure Index ranks all cars, trucks and SUVs sold in North America based on how much people read articles about them.
The F-150 has been second on the list, which comes out quarterly, since Swoop first started the ranking, but the first quarter of 2017 saw the long-time top vehicle, Chevrolet's Corvette, drop to the third spot. The Ford Mustang also leapfrogged the Corvette, coming in at number two.
Despite losing the top individual model, Chevrolet did re-take the top make position, as the sum total of all pageviews on articles about Chevrolet vehicles was greater than any other automaker. Ford, which held the top spot in the fourth quarter of 2016, dropped to second.
Based in Cambridge, MA, Swoop provides a fully-closed advertising experience primarily oriented towards automotive and health clients. The company has partnered with thousands of high-quality, endemic auto and health publishers to provide highly-converting, exclusive endemic content to automotive OEMs and health companies.
About the Automotive Digital Brand Exposure Index
Released quarterly, the Automotive Digital Brand Exposure Index delves into how much automotive brands and models are read about online in the United States. By breaking down how often a car, truck or SUV is read about, Swoop is able to assign each model available for sale a percentage of total automotive visibility for a given quarter.
For more information, visit www.swoop.com
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