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Ford Motor Company’s August Sales Up 11 Percent; Ford Brand Cars, Utilities, Trucks Increase, Along with Lincoln


News provided by

Ford Motor Company

Sep 01, 2011, 12:00 ET

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DEARBORN, Mich., Sept. 1, 2011 /PRNewswire/ --

  • Ford’s August sales totaled 175,220, up 11 percent versus a year ago
  • Ford brand sales were up 16 percent, paced by utilities (up 49 percent); Escape sales up 39 percent; demand for new Explorer (up 300 percent) and Edge (up 5 percent) continues to grow; Flex and Expedition sales also higher
  • Lincoln sales up 25 percent as MKZ increases 50 percent, MKS up 35 percent, and MKX registers 15 percent gain versus a year ago
  • Ford announces fourth quarter North American production plan

Ford Motor Company’s (NYSE: F) August sales totaled 175,220, up 11 percent versus a year ago – driven by 16 percent higher Ford brand sales and 25 percent higher sales for Lincoln.

“Ford’s fuel-efficient cars, crossovers and trucks continue winning over consumers in the marketplace,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Our new product lineup – especially our newest cars – continues helping Ford grow even stronger and gain market share on the fiercely competitive East and West coasts.”

Ford Brand Cars: Up 10 Percent

Fiesta, Fusion and Mustang posted higher sales than a year ago.

Fiesta sales totaled 5,833, up 76 percent, and Fusion sales were 17,925, up 5 percent. In the first eight months of 2011, Fusion was Ford’s top-selling car, with sales totaling 168,929, up 16 percent versus a year ago. Mustang sales were up 3 percent in August.

Focus sales, constrained by low inventory, totaled 14,093, down 9 percent. Fiesta and Focus remain the fastest-turning vehicles in the Ford showroom.

Year-to-date, Ford brand car sales totaled 484,072, up 22 percent.

Ford Brand Utilities: Up 49 Percent

Ford’s best-selling utility is the Escape, and it recorded sales of 20,607 vehicles, up 39 percent versus a year ago. Year-to-date, Escape sales totaled 167,625, up 30 percent.

Explorer sales totaled 9,901, up 300 percent versus a year ago, and Edge sales totaled 9,414, up 5 percent.

“Customers value the fuel efficiency and technology of our new utilities,” said Czubay, noting that more than 90 percent of Explorers and more than 80 percent of Edges are equipped with MyFord Touch, Ford’s industry-leading hands-free system that controls entertainment, information and vehicle systems.

The 2012 Explorer has an EPA estimated highway fuel economy rating of 28 mpg when equipped with the new 2.0-liter EcoBoost engine. Explorer on the highway now beats Honda Pilot and Jeep Grand Cherokee by 5 mpg, Chevrolet Traverse by 4 mpg and Toyota Highlander by 3 mpg.

Sales for the Flex (up 23 percent) and Expedition (up 42 percent) also were higher than a year ago.

Through August, Ford was the best-selling brand of utility vehicles in America, with sales totaling 377,112, up 30 percent.

Ford Brand Trucks: Up 5 Percent

Ford truck sales were higher than a year ago in August and year-to-date. August truck sales totaled 67,282, up 5 percent. Year-to-date, Ford truck sales totaled 509,544, up 8 percent.

F-Series, America’s best-selling truck for 34 years in a row, posted August sales of 48,795, up 2 percent versus a year ago. Sales of the F-150 with new V6 engines continued to outsell V8s in August, as V6 engines accounted for 57 percent of F-150 retail sales – the highest V6 rate for any month this year. The 3.5-liter EcoBoost engine accounted for 41 percent of F-150 retail sales, and the 3.7-liter V6 accounted for 16 percent. Year-to-date, F-Series sales totaled 361,978, up 7 percent.

Transit Connect sales totaled 2,734, a record for August and up 35 percent versus a year ago.

Lincoln Brand: Up 25 Percent

Lincoln posted a 25 percent sales increase in August – following July’s 40 percent sales increase. In the first eight months of 2011, Lincoln sales totaled 57,823, up 4 percent versus the same period a year ago.

The MKZ sedan is Lincoln’s top seller with August sales of 2,337, up 50 percent. Sales for the MKX crossover totaled 1,971, up 15 percent, and sales for the MKS sedan were up 35 percent.

Lincoln was rated the most dependable brand in the J. D. Power and Associates 2011 Vehicle Dependability Study, and – among individual models – the MKZ sedan ranked second in reliability. Lincoln also was named the top brand in the 2011 AutoPacific Vehicle Satisfaction Awards.

“We are absolutely focused on making Lincoln a world-class luxury brand with compelling vehicles and an exceptional ownership experience to match,” said Czubay. “We also have a lot of Lincoln news on the way – with seven new or significantly refreshed models in the next three years.”

North American Production

In the fourth quarter, Ford plans to produce 645,000 vehicles, up 9 percent versus a year ago. The third quarter production plan (630,000 vehicles) is unchanged from the previous forecast.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.


About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 166,000 employees and about 70 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

FORD MOTOR COMPANY AUGUST 2011 U.S. SALES



August

%


Year-To-Date

%


2011

2010

Change


2011

2010

Change

SALES BY BRAND







 Ford

167,214

144,035

16.1


1,370,728

1,157,691

18.4

 Lincoln

8,006

6,428

24.5


57,823

55,776

3.7

 Mercury

0

7,040

-100.0


248

64,873

-99.6

   Total Vehicles

175,220

157,503

11.2


1,428,799

1,278,340

11.8









SALES BY TYPE








 Cars

58,470

56,487

3.5


519,094

470,044

10.4

 Utilities

49,468

36,751

34.6


400,161

338,562

18.2

 Trucks

67,282

64,265

4.7


509,544

469,734

8.5

   Total Vehicles

175,220

157,503

11.2


1,428,799

1,278,340

11.8





FORD BRAND








Fiesta

5,833

3,315

76.0


53,258

7,692

592.4

Focus

14,093

15,466

-8.9


127,006

120,666

5.3

Fusion

17,925

17,082

4.9


168,929

145,663

16.0

Taurus

4,991

5,122

-2.6


43,233

46,535

-7.1

Mustang

5,718

5,570

2.7


51,564

53,094

-2.9

Crown Victoria

4,879

2,026

140.8


40,082

23,524

70.4

 Ford Cars

53,439

48,581

10.0


484,072

397,174

21.9









Escape

20,607

14,838

38.9


167,625

128,507

30.4

Edge

9,414

8,951

5.2


79,099

74,320

6.4

Flex

2,823

2,286

23.5


19,018

25,218

-24.6

Taurus X

0

0

NA


0

12

-100.0

Explorer

9,901

2,474

300.2


85,621

39,101

119.0

Expedition

3,748

2,640

42.0


25,749

23,625

9.0

 Ford Utilities

46,493

31,189

49.1


377,112

290,783

29.7









F-Series

48,795

47,652

2.4


361,978

338,446

7.0

Ranger

6,192

4,161

48.8


42,634

39,029

9.2

Econoline/Club Wagon

9,141

10,251

-10.8


80,488

74,608

7.9

Transit Connect

2,734

2,025

35.0


20,496

15,673

30.8

Low Cab Forward

0

0

NA


0

72

-100.0

Heavy Trucks

420

176

138.6


3,948

1,906

107.1

 Ford Trucks

67,282

64,265

4.7


509,544

469,734

8.5









 Ford Brand

167,214

144,035

16.1


1,370,728

1,157,691

18.4


















August

%


Year-To-Date

%


2011

2010

Change


2011

2010

Change

LINCOLN BRAND








MKZ

2,337

1,558

50.0


19,122

14,362

33.1

MKS

1,498

1,111

34.8


7,770

9,729

-20.1

Town Car

1,196

825

45.0


7,882

7,728

2.0

MKX

1,971

1,715

14.9


14,699

13,447

9.3

MKT

408

609

-33.0


3,384

5,175

-34.6

Navigator

596

610

-2.3


4,966

5,335

-6.9









 Lincoln Brand

8,006

6,428

24.5


57,823

55,776

3.7









MERCURY BRAND








Milan

0

1,624

-100.0


0

20,715

-100.0

Grand Marquis

0

2,788

-100.0


248

20,299

-98.8

Sable

0

0

NA


0

37

-100.0

Mariner

0

2,228

-100.0


0

19,915

-100.0

Mountaineer

0

400

-100.0


0

3,907

-100.0









 Mercury Brand

0

7,040

-100.0


248

64,873

-99.6

SOURCE Ford Motor Company

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