Forensiq Names Mike Andrews, PhD as Chief Scientist

NEW YORK, May 11, 2015 /PRNewswire/ -- Forensiq, a leading ad fraud detection and prevention company, announced the addition of research, analytics and data strategist, Mike Andrews as Chief Scientist.

In his new role of Chief Scientist, Dr. Andrews will be responsible for research and development, leading to innovative new approaches in botnet and ad fraud detection and prevention. Andrews also will be charged with facilitating collaborations between industry thought leaders throughout the sector, as well as in academia. Andrews will report directly to Forensiq's CEO, David Sendroff.

"Mike has an incredible history in the ad-tech industry and is someone who will be a driving force behind Forensiq's vision. What he has been able to accomplish over the last 15 plus years is second to none, and he will be a tremendous asset to our team as we continue our ongoing fight against ad fraud," said David Sendroff, CEO of Forensiq. "As the digital advertising ecosystem continues to put a greater focus on transparency, Mike and the Forensiq team will continue to delve into these critical issues and dedicate themselves to finding solutions."

Andrews has several years of experience in the greater marketing ecosystem, including recent successes for data-driven companies within the advertising technology industry. Andrews served as the Principal Data Scientist at Collective, where he developed their first event-driven scoring engine. Prior to Collective, Andrews worked at DoubleVerify as Director of Modeling and Research, where he built web classification and ad fraud detection systems, including the company's first botnet identification technology. Mike began his career at Bell Laboratories in 1998 after receiving his Ph.D. in Experimental Physics from MIT.

"I'm excited to join a team that offers an amazing opportunity to practice leading edge data science. Not only is Forensiq disrupting the greater ad-tech ecosystem, but we are actually making a difference in a very positive and meaningful way," said Mike Andrews, Chief Scientist of Forensiq. "The ad fraud industry as a whole is changing quickly and we're creating a team that is the industry's premier force behind that change."

Forensiq  is a fast growing company that has developed and implemented a series of effective solutions to help fight online click, conversion and ad fraud. The firm combines the latest technology plus a dedicated staff of fraud fighters who are obsessed with helping clients stay steps ahead of the bad actors and achieve a better ROI. Forensiq is headquartered in New York City with offices in London and Silicon Valley. The company won three LeadsCouncil LEADER Awards in 2015 plus the 2014 LeadsCouncil LEADER Award for Best-In-Class for Fraud Detection. To learn more visit www.forensiq.com

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SOURCE Forensiq

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http://forensiq.com