ANN ARBOR, Mich., Oct. 3, 2013 /PRNewswire/ -- ForeSee (www.ForeSee.com), the global leader in technology-driven customer experience analytics, today announced that Dave Scott has been appointed Chief Marketing Officer, a crucial executive position designed to develop and execute marketing and brand strategy to support the company's aggressive growth plan.
As CMO, Scott will guide the strategic direction of the ForeSee marketing team, including marketing communications, corporate communications, social media, events and conferences, branding and corporate marketing and strategy, while working collaboratively with the sales, product development and client services teams.
"Dave has the experience and insights to help us emphasize existing brand strengths while also elevating and expanding our audience and message," said Larry Freed, president and CEO of ForeSee. "Dave is the perfect fit to strengthen and expand our executive team, and we are looking forward to his contributions as we continue to grow and evolve."
Scott joins ForeSee with more than 20 years of marketing experience with both successful technology start-ups and Fortune 500 companies as a top-tier marketing executive. In his previous role, Scott was the CEO and founder of Marketfish, a venture capital-backed technology platform for lead generation and data management.
Scott also previously served as global vice president of marketing and strategy at Intermec, Inc., where he was responsible for all global marketing strategy and directed a team of 165 employees across 40 countries. Thanks to his successful use of lead generation strategies at Intermec, Scott was named "Chief Marketing Officer of the Year" by the CMO Council. His management pedigree also includes PeopleSoft, Inc. (acquired by Oracle), AT&T, Boston Consulting Group and General Electric.
"ForeSee's history of tremendous growth and industry leadership is impressive, and I am looking forward to joining the team as we push the company to new levels of success," said Scott. "The organization offers a fast-paced and innovative environment, so there are no limits for what we will be able to accomplish."
Scott earned dual bachelor degrees in computer science and political philosophy from the College of William and Mary and earned his MBA at the Wharton School at the University of Pennsylvania, graduating with distinction. He currently resides in New York City.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.
For more information contact:
Sarah Allen-Short, 734-327-3852