ANN ARBOR, Mich., Aug. 10, 2012 /PRNewswire/ -- ForeSee, the pioneer in customer experience analytics, is proud to announce that ForeSee's Senior Director of Mobile, Media, and Entertainment, Eric Feinberg, has been elected to the Board of Directors for the Digital Analytics Association (DAA), formerly the Web Analytics Association.
ForeSee is the global leader in technology-based customer experience analytics and currently works with more than half of the Fortune 500, half of the top 100 retailers, and seven of the top ten banks. As a senior member of the ForeSee leadership team, Feinberg provides direction to ForeSee's mobile solutions, as well as to solutions related to the media and entertainment industries. Feinberg is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its offerings.
"I am committed to the evolution of the DAA as we spread our wings beyond web and into the multi-channel, multi-device world," said Feinberg. "The DAA is in a unique and exciting position to provide worldwide thought leadership, advocacy, and standards for digital analytics theory and practice. I'm excited to work with the DAA to be a change agent for both the industry and the organization."
"The DAA is very fortunate to gain Eric Feinberg as a new addition to our Board of Directors," said John Lovett, DAA President and Senior Partner at Web Analytics Demystified. "Eric brings a wealth of experience in both voice of customer and mobile analytics technology to our diverse Board of Directors. We look forward to benefitting from his knowledge, passion, and continued contributions to the DAA."
Feinberg was one of three new DAA board members elected in June by DAA members. Feinberg joins two other new members, Terry Cohen and Peter Fader, while two current members, John Lovett and Jim Sterne, were re-elected. Feinberg has served in several other leadership positions within the DAA in recent years.
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.foresee.com for customer experience solutions and original research.
About the Digital Analytics Association (DAA):
The DAA is a not-for-profit, volunteer-powered association that helps members become more valuable through education, community, research and advocacy. The DAA was founded as the Web Analytics Association in 2004. The organization has more than 2500 members worldwide, representing forty countries and a broad spectrum of expertise. For more information about the DAA, or to become a member, visit the DAA website at: http://www.digitalanalyticsassociation.org/.