IRVINE, Calif., Oct. 11, 2017 /PRNewswire/ -- Today, Taco Bell's first-ever fashion collection collaboration hits Forever 21 stores nationwide. To celebrate the launch of the collaboration, Taco Bell and Forever 21 brought the new Forever 21 x Taco Bell collection to life in a way only the two brands could.
Fans of both brands were front and center at the launch celebration, which featured a runway show modeled by Taco Bell super fans and influencers, live performances from Taco Bell Feed the Beat® artist Cheat Codes, a pop-up Forever 21 boutique for attendees to purchase pieces from the collection and a live mural created by artist Lefty Out There.
It wouldn't be a Taco Bell event without craveable food creations, which is why the Taco Bell taco truck was onsite to dish out signature menu items to pair with Twisted Freezes served at the event.
Event attendees had the first peek of the new Forever 21 x Taco Bell collection, and beginning today, fans globally can shop the collection on Forever21.com and in select Forever 21 stores domestically.
Inspired by iconic graphics that each brand is known for and set against a mix of playfully vibrant prints, the collection features tops, bodysuits and cropped hoodies for women. For men, a sweatshirt, hoodie and anorak jacket are updated with pops of color and distinctive illustrations that effortlessly bring the heat. The exclusive collection also features select graphic tees, a pullover and hoodie for girls.
For more images of the collection and the spirited launch celebration, click here.
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Alec Treffers – Taco Bell Corp.
Emily Erskine – Edelman
Forever 21 PR
SOURCE Taco Bell Corp.