BOSTON, July 26, 2016 /PRNewswire/ -- Genuine, the full service, digital-first agency, today announced that Michael Moroney, formerly of Atmosphere Proximity, the New York based digital arm of BBDO, will be joining Genuine as managing director. Moroney will be based in New York City. The hire builds upon Genuine's key leadership appointments made in late 2015 and early 2016.
"Michael's hire continues to grow our NYC presence, which is part of a deliberate expansion plan that is driven by both new client acquisition and organic growth of existing client relationships," said John Grayson, President of Genuine. "Michael is a proven leader in the digital space who expertly helps clients navigate the constantly shifting digital landscape.
Prior to joining Genuine, Moroney was the executive director of Integrated Production at Atmosphere Proximity NY, leading all the agency's digital delivery efforts. While at Atmosphere Proximity, Moroney founded the Creative Technology department and was the agencies' chief creative technologist. His team helped lead the efforts to redesign and re-architect the Emirates Airlines' booking and rewards system and won numerous awards for their work on Visa Olympics 360, and HP's Inkable mobile applications.
Prior to Atmosphere Proximity, Moroney's experience includes time as managing director at 1stAveMachine in NY, where he helped secure and lead accounts with clients such as HTC, Omnicom and Google. An active industry speaker and awards judge, Moroney has also has also lectured at UC Berkeley, The NYU School of Professional Studies and Stanford Business School.
"I am a firm believer that brands need to provide real value through service and utility. Creating this value means embracing the evolving nature of today's digital landscape," said Michael Moroney. "Genuine, with its heritage as a digital-first agency, and its blend of creative, technology and innovative experiential capabilities is uniquely well-placed to help clients achieve exactly this."
Founded in 2005, Genuine is a full service, digital-first agency. Driven by the pursuit to #InventTogether, Genuine helps brands embrace the rapid pace of change, by inventing new ways to positively impact their customer's connected lives. With deep expertise in strategy, creative, media and technology, Genuine works with brands across a diverse range of industries and around the world, including Novartis, Lysol, Akamai, Red Hat, Spartan Race, Johnson & Johnson and WellPet. A proud member of IPG, Genuine has offices in Boston, New York, Chicago and San Francisco. Visit us at wearegenuine.com.