Former Beef 'O' Brady's General Manager Louis Dirocco Takes Ownership of Restaurant in St. Cloud, Florida

The 26-year-old Mount Dora franchisee adds a second Central Florida location, continuing his path from managing a Beef 'O' Brady's to owning multiple restaurants.

ST. CLOUD, Fla., Oct. 28, 2026 /PRNewswire/ -- Beef 'O' Brady's, the family-friendly sports pub franchise known for bringing communities together over great food and sports, is celebrating the continued growth of local franchisee Louis Dirocco, who recently acquired his second restaurant at 2926 13th Street in St. Cloud, Florida. At just 26 years old, Dirocco has gone from working as a server and bartender to managing a Beef 'O' Brady's and now owning two locations across Central Florida.

Dirocco began his restaurant career at 15, working at McDonald's before becoming a shift lead at 16. He later spent four years at Keke's Breakfast Cafe before joining Beef 'O' Brady's under former Mount Dora owner Ed Conlan. After several years of learning the business and building relationships with employees and customers, Conlan approached him with an opportunity to purchase the restaurant.

"I've been a server, a cook, a bartender and a general manager. I can literally run every single position in the restaurant," Dirocco said. "It took me almost six years to build my reputation in this restaurant, and being able to purchase it and make it my own was just the cherry on top. I've been going to Beef 'O' Brady's since I was four years old, so I grew up in it, worked in it and already knew the people before I bought it."

With his family's support, Dirocco purchased the Mount Dora restaurant on Oct. 1, 2025.

"I was still hungry after purchasing the first restaurant," Dirocco said. "I called our area franchise director and told him to keep his ear to the ground if any locations came up for sale in Central Florida. He called me back about two weeks later with three locations, and St. Cloud was the best fit. It all happened so fast. My goal now is to keep building these restaurants, stay focused and eventually own four Beef 'O' Brady's locations."

For Dirocco, one of the biggest draws of Beef 'O' Brady's is its family-friendly atmosphere and established operating model. Having spent years working inside the system, he entered ownership with a strong understanding of the brand's operations, customer expectations and community-focused approach. He also appreciates the opportunity to build a business that lets him stay connected to his family while creating welcoming neighborhood gathering places.

"This is not easy. The work we do inside these restaurants is not light by any means, and there are a lot of high-stress situations we have to handle," Dirocco said. "But the best thing I've learned so far is to stay focused, stay humble and work hard. It's a very rewarding business, and it's worth it to me."

Beef 'O' Brady's continues to offer franchise opportunities for entrepreneurs and experienced operators looking to build businesses centered on family, sports and community connection.

ABOUT FSC FRANCHISE CO.
Founded in Tampa, Florida, FSC Franchise Co. is a leading multi-brand franchisor driving growth and innovation across three dynamic restaurant concepts — Beef 'O' Brady's, The Brass Tap and Newk's Eatery. With more than 250 locations nationwide, FSC brings together decades of expertise in hospitality, franchising and community engagement under one unified platform. Beef 'O' Brady's, with 120-plus family sports pub locations, serves up classic comfort food and community spirit in a neighborhood-friendly setting. The Brass Tap is a 50-plus-unit craft beer bar and entertainment venue that offers an extensive menu of drinks and food in a vibrant atmosphere. Newk's Eatery, a 100-unit fast-casual brand founded in Jackson, Mississippi, brings fresh, handcrafted food to guests with a focus on quality ingredients, digital convenience and hospitality. Together, FSC's brands are redefining what it means to grow a scalable, community-driven restaurant portfolio — offering franchisees the opportunity to diversify within a powerful ecosystem of proven concepts. To learn more, visit https://www.fscfranchiseco.com/.

ABOUT BEEF 'O' BRADY'S
Beef 'O' Brady's is a franchise of family sports pubs that provides the perfect atmosphere for friends and families to watch the game and grab a bite. With a focus on providing value without sacrificing quality, the Beef 'O' Brady's menu features delicious family favorites like award-winning wings, fresh Angus burgers, crisp salads, USDA Choice Cut sirloin and grilled salmon, along with a kids' menu and a full bar for the adults. Beef 'O' Brady's is strongly dedicated to community involvement through ongoing partnerships with local schools, youth sports leagues and other community groups. Beef 'O' Brady's currently operates 120+ locations in 21 states. For more information about franchising opportunities, visit http://www.beefobradysfranchise.com/.

MEDIA CONTACT:
Julie Maw
Mainland
209-617-6518
[email protected]

SOURCE Beef 'O' Brady's