SAN FRANCISCO, Oct. 23, 2015 /PRNewswire/ -- 6sense, a predictive intelligence platform for enterprise B2B marketing and sales teams, today announced that Dale Durrett has joined the company as VP of Sales, East to build the team and lead new customer acquisition for the East Coast market.
"We are honored to have Dale join 6sense. His deep knowledge of the B2B tech publishing and media businesses and his experience and perspective as a 6sense customer is already making a positive impact here," said 6sense CEO and founder, Amanda Kahlow.
Before joining 6sense, Dale was the national VP of sales at CBS Interactive. One of his key achievements was helping the team overhaul and implement the marketing stack of which 6sense was a part. Over the last 18 months, Dale's team not only optimized their marketing but also built new products and solutions leveraging 6sense technology. As a result, the CBS Interactive team was able to create a new revenue source to further scale the B2B business.
Prior to CBS Interactive, Dale was director of marketing solutions and a founding team member of LinkedIn's Marketing Solutions Group, the division responsible for display ads and all marketing-centered products. During his tenure, Dale focused on scaling the team, hiring an average of 10 salespeople per week while keeping the culture and values in place. With great people on the team, he was able to focus on developing the right customer relationships. As result of these efforts, the LinkedIn Marketing Solutions Group grew 10x in just four years.
Dale also held senior sales positions at IAC and Dow Jones during the time when publishers were seeing that buyers were starting to move online to research products and solutions. His teams were responsible for developing some of the first integrated brand and content syndication solutions on the web for major brands like The Wall Street Journal.
"The first reason I joined 6sense was the people," said Dale. "But from an industry perspective, having begun my career working at PeopleSoft and Cisco, where I first saw the power of the web in driving leads and using one-to-one messaging to target buyers, to where we are today with data and predictive, I am thrilled to sell a solution that can have a material effect on companies' bottom line. It's about making marketing less of a cost center and a more of a revenue generator. With 6sense, marketers will know what's actually working; they'll know, of the people they touch, how many are in market, their product needs, and when an opportunity is likely to get opened."
Dale joins a growing sales team comprised of a number of former Salesforce sales and account executives including SVP Pablo Pollard. Together, they bring deep SaaS and media expertise to further the 6sense value proposition for its customers.
To learn more about 6sense and its predictive intelligence platform, visit www.6sense.com.
6sense's mission is to provide leading companies with 100 percent visibility into buyers, enabling competitive dominance in their markets. 6sense is the central nervous system powering all marketing, sales and business operations teams. 6sense predicts who will buy what products when and where they are in the buyer's journey. The company's predictive intelligence platform helps B2B marketing and sales leaders uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions.
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