NEW YORK, April 22, 2015 /PRNewswire-USNewswire/ -- A former CBS new media liaison and a search engine optimization expert in the legal and publishing industries have joined Lumentus, a brand, perception and reputation company that provides strategic communications services to a broad range of companies and institutions.
Molly Stark Dean, a veteran in the news industry, who held various positions at Fox News, ABC and USA Today in addition to CBS News, brings expertise in journalism and social media management. She will work across the entire Lumentus client roster to optimize workflows, manage editorial strategy and oversee content distribution. A Masters graduate of New York University, Dean recently worked as the New Media Liaison at CBS, where she was instrumental in introducing a new media strategy to one of the nation's oldest and esteemed news organizations. She also is a visiting professor with the Missouri School of Journalism, where she teaches social media, mobile and web strategies to broadcast journalists in China.
"Molly is a wonderful asset to our firm, and we look forward to leveraging the broad expertise she brings," said Laurence Moskowitz, managing partner and CEO of Lumentus. "The face of communications continues to change rapidly and client messages must be crafted to be effective across a widening array of channels. Molly has developed skills to bridge those gaps and ensure that our clients' communications efforts are impactful and resonant on small screens and big, on paper and on air."
Hameem Kader comes to Lumentus with extensive experience as a search engine optimization and marketing professional with a background in the manufacturing and legal industries. Kader has worked for digital publisher Thomas Publishing as well as the law firm Weitz & Luxenberg. In previous positions, he was responsible for developing digital marketing solutions and managing all aspects of digital marketing campaigns. At Lumentus, Kader will manage content strategies to optimize search exposure and promote user engagement to generate maximum benefit for clients.
"In the digital landscape of shifting and evolving metrics, Hameem distills clear insights and acts decisively to capitalize on opportunities to achieve client objectives," said Adam Selig, Lumentus managing partner and COO. "Hameem brings a plethora of expertise both to our clients and internal team, and we are thrilled to work with him."
Both Dean and Kader are based at Lumentus' headquarters at 99 Madison Avenue in New York.
Lumentus is a communications consulting firm that helps its clients manage their brands, protect their reputations and improve their perceptions across target and stakeholder audiences. Lumentus Social is the firm's social media technology and communications solutions unit, also based in the New York office. The firm's principals are leading practitioners in the areas of corporate communications, public relations and public affairs, digital reputation management, social media, advertising and branding. Lumentus practices a discipline-agnostic approach that yields dynamic solutions able to continuously reflect changing business demands.