MMA currently operates in twenty-two countries supporting billions of dollars of client investment and re-investment in marketing, sales and operations decisions. Nigel joins MMA's management team working out of the company's Thomas More Square office in the City of London. He will lead a highly experienced team responsible for leveraging high-value analytics into transformational value within EMEA. In his role he will also support MMA's innovation and high-performance management people initiatives as the company continues to build its global footprint.
With more than 20 years of consultancy expertise in the UK, Europe, North America and APAC, Nigel is ideally suited to apply his deep business experience in advanced analytics and value-creation to affect marketing and business transformation for global businesses. Prior to MMA he led international consultancy businesses at Exposure, WPP, Publicis, Carat and Hudson River Group, including operating as Global CEO of WPP's global analytic group, Ohal (now known as Gain Theory). Previous roles included Product Development Director for Starcom across EMEA, Group Strategy Director for Starcom Mediavest UK, and MD of TNS Media Intelligence.
He has a proven track record of driving top and bottom-line growth for his client partners - successfully helping clients shift hundreds of millions of euros worth of marketing and business investments from lower performing vehicles to more efficient and effective means of driving stronger financial and brand performance. Nigel is an expert in marketing strategy, marketing ROI and commercial effectiveness analytics across both traditional and digital/social channels – being a noted speaker on marketing strategy and communication at industry conferences.
"We are very pleased to have such a respected and innovation-minded leader to spearhead our global expansion in EMEA," said Patrick Cummings, CEO of MMA. "MMA has developed a premium brand of analytics and data management that provides a level of transparency and measure that is materially driving our clients' ability to compete and win in the marketplace. We believe that Nigel's leadership will help us significantly expand our EMEA partnerships and value we are already providing leading, transformation-minded clients in the region."
Nigel holds a Master's in International Marketing and a post-grad Diploma in Business Administration from Kingston University. He is based in MMA's Thomas More Square office, London, E1 1YW.
About MMA
Marketing Management Analytics is a unit of the global custom market research and analytic company Ipsos. MMA provides leading data management and predictive analytic solutions and services for companies with brands in industries that include retail, restaurant, pharmaceuticals, apparel, luxury and beauty goods, consumer products, durable goods, financial services, media & entertainment, automotive and telecommunications. For more information on MMA, please click here.
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SOURCE Marketing Management Analytics
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