Former Global Chief Digital Officer at McCann/Managing Director of Digital Strategy at IBM Watson, to Join SharkReach Board of Directors
HERMOSA BEACH, California, February 9, 2016 /PRNewswire/ --
Award Winning Visionary, Eric Pilkington Has Worked With Adidas, Apple, AT&T, Google, HP, IBM, J&J, The New York Times, Nike, Pfizer, Samsung, Sony, Teva Pharmaceuticals, and WebMD.
SharkReach, Inc. ("SharkReach®" or the "Company") (OTC Markets: SHRK) a millennial influence marketing company today announced that Eric Pilkington has agreed to join the Company's Board of Directors.
Mr. Pilkington over the course of his impressive career has served as Managing Director of Digital Strategy at IBM Watson and was also the Global Chief Digital Officer at McCann, which is owned by advertising giant Interpublic Group. Mr. Pilkington currently serves as Senior Principal for BCG Digital Ventures, where he leads a group of technologists, designers, and strategists to transform and create new revenue and business channels for the Fortune 200.
For over 20 years, Eric Pilkington has been leading the charge in developing new and innovative approaches to marketing communications and technology. His talent, technical skill and marketing knowledge has yielded award-winning and powerful digital communications for some of today's top companies and most recognizable companies and brands, which include Apple, AT&T, Google, HP, Nike, Samsung, and Sony. Eric is particularly passionate about technology's potential to radically change the ways that people engage with health and wellness.
A proven thought leader and Google Glass Explorer, Eric was named as one of the most influential people in Digital Health and Pharma by Forbes.com.
His musings on technology and its impact have appeared in Popular Science, Mashable, Wired, The New York Times, and The Next Web. He is frequently sought out and interviewed for and quoted in national/international magazines such as Forbes. (http://www.forbes.com/sites/jasonbloomberg/2014/08/15/digital-transformation-moves-pharma-beyond-the-pill/#40b36f0819ae )
Mr. Pilkington stated: "During my time at Interpublic Group, I have seen and directed clients and agencies having to drastically change how they think and operate to get the advertising results they and their clients want. As was said in an interview with Forbes: The web forced agencies to reinvent their business models back in the 1990s. Now with the rise of mobile technologies, reinvention is once again in the cards. 'Technology is extraordinarily disruptive." (http://www.forbes.com/sites/jasonbloomberg/2015/07/01/transforming-branding-digital-in-advertising/#3bda6e346600;
Now, the rise of Influencer based Social Media needs to undergo that same re-invention and I am happy to again be right in the middle of it here and charting its course, with the team at SharkReach. One of the ways in which I can help the Company is to introduce them to the agencies… the agencies need to have the capability to use the latest and potentially most effective ways of reaching more people, of creating more measurable views for their key clients campaigns. Since most of these large multi-national agencies do not have that ability in-house, SharkReach can provide those services right now so the agencies can better serve and retain their clients."
"This is the first in a line of key strategic Board of Director appointments that the Company plans to make in order to not just succeed but to thrive and stay ahead of the pack. By getting Eric to agree to serve on our board is something I personally have been working on for a number of months… as he is one of those who can see what's coming around the corner… I believe his visionary gift can keep us ahead of the curve in the Influencer marketplace." said Steve Smith, SharkReach Founder and CEO.
An entrepreneur at heart, Eric has helped young companies develop and evolve products, establish effective go-to-market strategies, penetrate new markets, and gain investment across his incredible career. Companies include: Avenue A, BioDigital, Clickable, Medikly, Omnio, and TapPad. He has served as an advisor and partner to StartUp Health, FirstMark Capital, and THINK Ventures.
Mr. Pilkington earned a BA/BS in Political Science and Applied Economics from Rutgers University and holds advanced degrees from the University of Virginia and Columbia University. A respected thought leader, his musings can be found on Twitter (@epilkington) and on DigitalTrends.com, where, as a Contributing Editor, Eric writes predominantly about wearables and connected products.
An 8K will be filed once Mr. Pilkington has officially been appointed the Board.
About SharkReach, Inc.
SharkReach, Inc. (OTC Markets: SHRK). SharkReach is a Disruptive Millennial Media Company that combines the strength of an Influencer Owned Network with Proprietary Technology for creating, posting, managing and monitoring Branded Sharable Content.
What sets SharkReach apart from other companies in the marketplace is that its influencers (both grass roots individuals and Celebrities) are also its shareholders… and that its network has a larger potential market reach than the top 5 television networks combined!
20,000+ Influencers… with 500+ million Followers… with 200+ million Likes & Shares… produces an Aggregate Reach of 2.9 billion.
SharkReach as one of the first companies in this space is an established leader in Influence Marketing. It presently has the largest footprint, and plans to further enlarge its market share through various select acquisitions. It has shown that is has the unique ability to reach the Gen Y and Millennial demographic.
Millennials Demand exacting standards in the products and services that are essential to satisfying their social conscience and personal needs. They are the first of several generations to come that will veer away from traditional media. They do NOT watch television, and they do not trust brands and commercials. Their purchasing decisions are impacted by the individuals, friends, and celebrities that they follow on Social Media and YouTube.
Historically, and in this order, television, radio, magazine and newspaper advertising were the ways to reach clients. To reach more clients and to increase sales, Celebrity Endorsements were added to Brands to increase the effectiveness of these traditional media outlets.
Sponsored Social Media… Influence Marketing… now sits atop the field!
In a recent report of the most effective marketing ratings, Influence Marketing, in absolute ratings, beat Celebrity Endorsements, Television, Radio, Magazine and Newspaper advertising.
In the last year alone, Influencer Marketing has seen positive gains, significantly out-pacing all tested approaches in "Positive Momentum":
Momentum Change in Marketer Regard vs. Year Ago
Influencer Marketing -7/+65
Celeb Endorsements -12/+21
TV Ads -20/+12
Radio Ads -32/+11
Magazine Ads -36/+4
Newspaper Ads -56/+6
Source: IZEA, Halverson Group
Our Tracking & Reporting platform and quantifying systems enable clients to select suitable Influencers and to track campaigns in ways they have not been available before.
There are three main components:
SharkRank: Influencer Ranking System and Influencer Marketplace.
Allows clients to select suitable Influencers for their Campaign utilizing Shark Rank's proprietary influencer-ranking algorithm.
SharkScore: Campaign Level Reporting Engine.
Reporting engine that allows clients to log in and view the statistics of delivery of the campaign in real time calculating impressions, views, like and shares, carrying the reporting across all social media outlets and the web.
SharkPulse: Campaign Effectiveness Monitoring & Brand Sentiment Reporting.
SharkPulse Real-Time Reporting Dashboard allows our clients to view in real-time the activity of their campaigns through our proprietary dashboard… across all social media networks! It monitors brand sentiment across Social Media and the Web a first in influencer marketing. Ability to set up auto responders for Negative posts. Acts as an insurance policy for your brand allowing you to follow every conversation and respond.
For more information on SharkReach, please visit the Company's website at http://www.SharkReach.com.
To be added to the SharkReach® investor email list, please email [email protected] with SHRK in the subject line.
FORWARD-LOOKING STATEMENTS
This press release contains forward-looking statements as defined within Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements relate to future events, including our ability to raise capital, or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.
For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.
For more information on SharkReach, please visit the Company's website at http://www.SharkReach.com.
To be added to the SharkReach® investor email list, please email [email protected] with SHRK in the subject line.
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SOURCE SharkReach Inc
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