MOUNTAIN VIEW, Calif., July 21, 2015 /PRNewswire/ -- Prescriptive analytics innovator YouEye has named Naomi Grewal, Ph.D. as its Head of Research. Grewal joins YouEye after serving as the Director of Research and Development of the Neuro and Behavioral Sciences Centre at Ipsos, one of the world's largest market research companies.
Grewal is a thought leader in neuroscience, behavioral science, and market research, having earned her Master's and Ph.D. in Cognitive Psychology from Claremont Graduate University. Her appointment as YouEye's Head of Research is another signal of the company's arrival as the industry leader and first-to-market technology provider in prescriptive analytics.
"Big data is fast confronting a problem of 'analysis paralysis' and is seeing a diminishing ROI as finding meaning in the data becomes increasingly more complex," said Grewal. "YouEye's prescriptive analytics technology allows us to capture data, customer behavior, sentiment, and action. This type of data not only represents the missing piece of the big data puzzle, but provides the highest value of insight and analytics that empower our Fortune 1000 customers to deliver phenomenal returns and drive innovation in their space."
Grewal will be responsible for implementing advanced quantitative and qualitative methodologies across the organization, working to deliver the highest quality actionable insights to YouEye's growing list of Enterprise customers.
Dan Foreman, President Emeritus of ESOMAR and a non-executive Director at YouEye, described the impact of Grewal's hire, "Naomi brings a unique perspective and skillset to YouEye. She represents the next generation of researchers who seamlessly bridge the gap between technology innovation and qual/quant methodologies. This convergence of big data and market research is poised to drive enormous growth within the companies who are first to embrace it."
Based in the heart of Silicon Valley, YouEye is leading market research into its most important era. With the world's first Prescriptive Analytics Platform, YouEye allows researchers to conduct studies on any stimulus, in any location, on any device or platform. With advanced video-based behavioral and sentiment analytics, our solution helps you identify hidden opportunities and develop richer insights that drive measurable results. Capture the depth that only comes from qualitative research with the speed, scale, and efficiency that big data can provide. Discover the why behind your KPI's. Discover YouEye, the Human Side of Data.