NEW YORK, Sept. 6, 2017 /PRNewswire/ -- Replika Software LLC. (www.replikasoftware.com), the retail industry social commerce solution to enable sales people and brand ambassadors to earn commissions for online sales, is rolling out its system to brands, retailers and e-commerce platforms.
Replika is the first software developed to enable a salesperson, and influencers, to fully market all of the brand's online products, directly to consumers through text messaging, email and social media. This unique system provides the opportunity for the brand to ensure that only approved materials are utilized, while dramatically improving the productivity of the sales force.
Replika addresses the new marketplace realities of retail foot-traffic decline. To capitalize on the consumer preference to shop online, retailers can now position their people in front of all the consumer touch points: personal retail connections, online transactions, social and mobile into one operation.
"Brands have been leveraging digital media to broadcast their image and message. Now, they can leverage their sales people and position them where the consumer is, on social and mobile," says Kareen Mallet, Founder, on how she envisioned Replika. "Moving the expertise of a salesperson closer to the new point of inspiration and purchase in a data-driven world is essential for a brand to avoid being commoditized. Salespeople have been demanding attribution for sales they can affect online. With Replika, brands can power them up to become digital entrepreneurs with their own turn-key business."
"Building successful retail, means building relationships that extend online. Beyond the hype of bots and in a crowded digital world of retargeting, consumers will now be able to enjoy the personal connection with a brand," says Corey Gottlieb, Founder, whose background in sales and digital media was instrumental in developing key features. "The shift of consumer engagement offers an exciting opportunity for sales optimization: all the interactions generate data to be analyzed."
Replika was founded by former Neiman Marcus Group Fashion Director, Kareen Mallet and Corey Gottlieb, a media veteran from ABC, CBS and Paramount, and an entrepreneur who started one of the first social media agencies and developed the network of screens deployed in NYC taxis. The company raised investment capital and elected Edwin Goodman, (Bergdorf Goodman) and Partner of venture firm Activate VC, as a board member.
SOURCE Replika Software LLC.