PRINCE GEORGE'S COUNTY, Md., July 29, 2015 /PRNewswire/ -- Former Nevada Congressman Steven Horsford has announced that his firm R&R Resources+ will lead the brand marketing efforts for MGM National Harbor, the $1.3 billion gaming resort under development in Prince George's County, Maryland. The project is scheduled to open in the second half of 2016.
Through its status as an independently-owned Minority Business Enterprise (MBE), R&R Resources+ will be charged with a specific focus on diversity marketing, corporate social responsibility and workforce strategy, assisting MGM Resorts International (MGM) in developing authentic minority outreach and partnerships in the capital region. MGM National Harbor joins the R&R Resources+ portfolio of clients, which include American Gaming Association, PCI Security Standards Council and Liberty Natural Gas.
As a minority investor in R&R Resources+, R&R Partners will also join the MGM National Harbor project, bringing its unique brand of travel and tourism expertise, which produced the iconic "What happens here, stays here" campaign for the Las Vegas Convention and Visitors Authority. R&R Partners is also MGM's media agency of record and manages branding for the company's M Life customer rewards program.
Horsford's fully staffed team of professionals specialize in strategic communications, brand management, public relations, social media, media planning and placement, as well as workforce strategy and corporate social responsibility. The firm will maintain offices in Prince George's County, Maryland; Washington, DC; and Las Vegas, Nevada.
Helping to lead this talented team in the Washington DC office is Piper Overstreet, Horsford's business partner in R&R Resources+. Overstreet previously served as a government affairs executive for MGM Resorts International and as district representative for U.S. Congresswoman Shelley Berkley. As principal of her own consulting firm, she represented clients in the U.S., the Bahamas, Singapore and Macau.
Also joining the firm as Of Counsel, is Jill Warren, who previously worked with the Patriot Group and served as assistant attorney general and policy director for the Office of the Attorney General of Texas John Cornyn. Warren has worked to advance issues in aviation and energy, and has helped to position foreign governments including Chad, South Sudan and Indonesia before influencers in the United States.
R&R Resources+ represents the most recent example of Horsford's long dedication to public service. He began his career in government affairs two decades ago at R&R Partners and went on to become CEO of Nevada's largest workforce agency, the Culinary Academy of Las Vegas. During his 10 years with this organization, he handled recruitment and training for thousands of workers in the Las Vegas hospitality industry. He was elected to the Nevada State Legislature, where he became the first African-American majority leader in the state Senate's history and in 2012, and he marked another milestone as the first African-American elected to the U.S. Congress representing the State of Nevada. Horsford launched his communications company, Resources+, in early 2015, before taking on R&R Partners as a minority investor.
"MGM is a model corporate citizen that is fully committed to a diverse workforce," said Horsford. "Throughout my career, I have supported this philosophy, that diversity and equal opportunity are critical to a thriving marketplace. It is gratifying to find myself back where it all started, working in partnership with the R&R Partners team to advocate for the kind of best practices that all of corporate America should embrace. Creating R&R Resources+ has been the ideal platform for this."
"We congratulate Steven and his team on the R&R Resources+ launch," said Lorenzo Creighton, President and COO, MGM National Harbor. "They have strong expertise in the hospitality and gaming industries, as well as deep market knowledge and extensive relationships in the Greater Washington, D.C. area, all of which are assets to our business."
Bill Boasberg, General Manger, MGM National Harbor added, "We are excited to partner with the agency, as we build MGM National Harbor into a world-class destination resort serving Prince George's County, Maryland, the DMV region and the world."
"MGM National Harbor will be the crown jewel of the capital region resort corridor and it is an honor to be a part of this project," said Billy Vassiliadis, CEO of R&R Partners. "The depth of knowledge that Steven, Jill and Piper bring will enable us to work effectively with community leaders and ultimately, attract millions of new visitors to the region. The partnership also brings the power of our strategic marketing experience to the eastern U.S. and expands our ability to help clients adjust to our complex, rapidly changing economy."
In addition, R&R Resources+ will collaborate on the project with two highly respected MBE-certified companies in Prince George's County: LMD, a woman-owned, full- service marketing firm based in Laurel, Maryland; and the CAMMAY Group, an African-American, woman-owned public affairs firm based in Lanham, Maryland. Both firms have operated in the region for many years and are well known for their business acumen. For more information on LMD and CAMMAY Group, please visit http://www.lmdagency.com/ and http://cammaygroup.com/.
About R&R Resources+
R&R Resources+ is a full service agency offering strategic communications and brand management; creative development and execution; traditional, digital and social media planning and placement; public relations and corporate social responsibility initiatives. R&R Resources+ delivers workforce development and training strategies to companies that seek to hire skilled personnel that reflect the demographics of the communities in which they do business. As a Minority Certified Business, the firm's principals have decades of experience in fostering authentic, meaningful partnerships with local training facilities and programs to provide curriculum that prepares job seekers for success in the marketplace. For more information, go to www.rr-resourcesplus.com.
About R&R Partners
R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the "What happens here, stays here" campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 "Best Places to Work in Marketing & Media" and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City.
About MGM Resorts International
MGM Resorts International (NYSE : MGM ) is one of the world's leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. The Company is in the process of developing MGM National Harbor in Maryland and MGM Springfield in Massachusetts. The Company also owns 51 percent of MGM China Holdings Limited, which owns the MGM Macau resort and casino and is developing a gaming resort in Cotai, and 50 percent of CityCenter in Las Vegas, which features ARIA Resort & Casino. For more information about MGM Resorts International, visit the Company's website at mgmresorts.com.
SOURCE R&R Resources+