NEW YORK, Nov. 10, 2014 /PRNewswire/ -- The CHR Group, a New York-based integrated marketing services holding company, has hired Camille Popplewell to lead the company's digital client experience department through its EmeryMartin business unit. Based in Cincinnati, EmeryMartin is CHR's flagship digital brand, led by Betsy Emery Martin, President of EmeryMartin and Digital Chairman of The CHR Group.
Popplewell joins The CHR Group from a senior new business and client experience role at Oracle. With over 15 years of demonstrated leadership in the digital client experience realm, she brings a fearless entrepreneurial strength to the role at EmeryMartin. While at Oracle, she blew past all financial and client service goals via her best-in-class skills developing high performance solutions for her clients.
"It is exciting to see the continued flow of top talent joining our quickly and strategically growing holding company," says Jonathan Zaback, Chief Strategy Officer and Partner at The CHR Group. "With our clients' digital needs expanding on a daily basis, having a point person of Camille's caliber is another value add of the CHR network."
"EmeryMartin is transforming what it means to deliver innovative and relevant brand experiences," says Betsy Emery Martin, President of EmeryMartin and CHR Digital Chairman. "Camille's experience leading technology and brand strategies for many of the world's top brands will position us for continued growth and measurable client results."
"I am thrilled to be a member of an integrated and high performing agency network that completely delivers on clients' strategic need to connect with their consumers," says Popplewell. "The integration of content, community, and commerce delivers true return on investment for companies who want to do more than survive but thrive in the 'era of the connected consumer'. This is what EmeryMartin and CHR are dedicated to deliver for all clients."
About The CHR Group
The CHR Group, headquartered in New York, is an independent and global marketing services holding company. The firm has a unique vision on the evolution of the agency holding company and has been built and designed from the ground up to answer today's evolving client needs to market in an omni-channel world. CHR's portfolio includes marketing disciplines ranging from advertising, public relations, digital/social, branding, content, experiential/events, data analytics, and media buying/planning.
For more information about The CHR Group, please join us on Twitter @thechrgroup or visit our website at www.thechrgroup.com.
EmeryMartin is a leading technology-consulting firm helping some of the world's most respected brands by driving performance and innovation. In transforming the customer experience across all channels, EmeryMartin rallies key stakeholders and consistently delivers R.O.I. By powering brands in today's 24/7 business environment, EmeryMartin empowers clients to predict, plan and respond to an ever-changing global marketplace. EmeryMartin is helping companies transform today's customer experience anytime, anywhere and, as a result, defining a road map for tomorrow. EmeryMartin is a division of The CHR Group, an independent and global marketing services holding company.
For more information about EmeryMartin, please join us on Twitter @EmeryMartinCHR or visit our website at www.emerymartin.com.
SOURCE The CHR Group