NEW YORK, Oct. 19, 2015 /PRNewswire/ -- GlassView today announced the appointment of John LaMarca to the position of Account Director. With over 25 years of ad sales experience, LaMarca brings to the social distribution platform expertise in selling contextually relevant advertising for companies in the Business-to-Business and Consumer Package Goods sectors.
LaMarca most recently served as Major Accounts Integrated Sales Director at Anton Media Group. Prior to that, John served as Eastern Sales Manager at TWICE Magazine and TWICE.com. LaMarca's experience also includes having served as East Coast Integrated Account Manager for Sports Illustrated Kids and Time Magazine for Kids, as well as Pharmaceutical and Travel Sales Director for Woman's Day and Womansday.com, owned by Hachette.
"We are delighted to welcome John LaMarca, who is a highly experienced sales professional and an exceptional addition to the GlassView sales team," says James G. Brooks Jr., Founder & CEO of GlassView. "With strong relationships with some the most esteemed agencies and brands, John has the network and the expertise to help GlassView grow and deliver on our clients' digital marketing goals."
"Social video presents an untapped opportunity for advertisers working in Business-to-Business, Consumer Packaging Goods and more to reach a wide audience while also targeting niche tastemakers for their campaigns," says LaMarca. "As GlassView continues to innovate in this field, I look forward to working with advertisers and brands to ensure their social video campaigns are as effective as possible."
LaMarca joins GlassView's impressive leadership team of industry influencers, including a Board of Directors which includes former Vogue.com Creative Director Candy Pratts Price; CBS Revenue & Operations Executive Director Dennis Colon; former LVMH North America Chairman Renaud Dutreil, who previously held several Ministerial positions in the highest levels of French Government; former Conde Nast executive Stephanie Newhouse; Active International Chief Strategy Officer Jim Porcarelli, formerly of MediaCom; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
Founded in 2015, GlassView's mission is to ensure clients' videos appear on top-tier sites to connect with the most engaged influencers, as well as a massive global audience. The GlassView social video platform offers access to over 250 million unique users in the United States, reaching 98% of the connected country, and over 1.1 billion unique users globally. This inventory, along with the targeting capabilities and techniques, allow advertisers to achieve the most effective social video campaigns. GlassView distinguishes itself with top-tier placements and a strong focus on performance, driving results that are multiples of industry averages. GlassView's team and Board of Directors features executives from Conde Nast, MediaCom, Active International and LVMH. For more information on GlassView, please visit www.glassview.com.