Former U.S. Bank Executive Bill Hoffman Joins Elicit as Chief Growth Officer
Hoffman Will Also Lead Employee Practice at Award-Winning Consulting Firm
MINNEAPOLIS, Oct. 22, 2018 /PRNewswire/ -- Consulting firm Elicit announces the appointment of analytics veteran Bill Hoffman to Chief Growth Officer and Employee Practice Leader. In this executive leadership role, Hoffman will develop and implement new growth-generating strategies for the business in the complex and highly competitive marketplace. Elicit is an award-winning consultancy that helps clients transform the way they use customer and employee insight to improve the customer experience and business performance.
"Bill's vast leadership experience in analytics and applied insight will strengthen the value we can offer to our clients and help us achieve the right kind of growth," says Mason Thelen, CEO of Elicit. "We are particularly excited to have Bill put his extensive understanding of the employee space to work in our rapidly expanding Employee Practice."
Elicit's Employee Practice specializes in helping organizations leverage their investment in people analytics to improve the employee experience and drive business success. Hoffman will partner with Elicit's team of data scientists, technologists and strategists to help companies harness the power of their employee data to generate meaningful, actionable insights about their workforce.
"The next wave of growth for companies will be fueled by big data and advanced analytics aimed at unleashing the potential of their employee base," says Hoffman. "Companies that best acquire, retain, and deepen relationships with their employees will win the future as we move beyond the generation of customer centricity and into the next curve of growth, one focused on employee centricity."
Hoffman joins Elicit from U.S. Bank where he was Chief Analytics Officer and Head of CRM. While there, he led the Enterprise Research and Analytics team responsible for customer analytics, workforce analytics, and customer relationship management (CRM) enterprise-wide. Hoffman has served in a number of key leadership roles including Senior Vice President, Customer Insight and Strategy at Best Buy; as a Senior Expert and Partner with McKinsey & Company and The Gallup Organization, respectively, and founder and CEO of his own analytics consultancy. He is also Founder of Vetalytics, a non-profit focused on leveraging analytics solutions to improve Veterans' well-being.
Hoffman began his career at the Central Intelligence Agency (CIA) where he earned the Balkans Service Medal and two Exceptional Performance Awards. He also served in the United States Naval Reserve ending his tenure as a Lieutenant (Intel) and was selected for the Minneapolis/St. Paul "40 Under Forty" award in 2012.
Hoffman earned both a B.A. in International Relations and a B.A. in Economics from DePaul University; and an M.A. in National Security Studies from the School of Foreign Service at Georgetown University. He also studied at Oxford.
About Elicit
Elicit is an award-winning consultancy that helps clients transform the way they use customer and employee insight in service of improving the customer experience. Fortune 500 clients include Southwest Airlines, Intel, Nestle, HomeAway (Expedia), Fossil, GameStop, Hospital Corporation of America (HCA), Sephora, and Pier 1 Imports. Elicit's team of technologists, data scientists, and strategists work together to architect business strategies that result in stronger customer engagement and increased profits. For more information, visit: www.elicitinsights.com.
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SOURCE Elicit
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