Former WPP Exec Scalea to Lead Innovation and Integration at Collegium Holdings
NEW YORK, July 6, 2017 /PRNewswire/ -- Collegium Holdings, Inc. announced today that Robert S. Scalea, renowned veteran of the communications industry, will lead the firm's business innovation and integration efforts, and join the Collegium Board of Directors. This announcement comes as Collegium continues to experience dramatic growth, both organically and through strategic acquisitions.
Scalea brings a unique and important perspective to Collegium. For more than twelve years, he held senior positions within the network of holding company giant WPP. There, Scalea served as Chief Strategy Officer of J. Walter Thompson/North America and then as CEO for The Brand Union/Americas. During his time with WPP, he served on strategic and executive management committees; cross-network international business development initiatives; and advisory groups related to training/ development and social impact programs. Prior to WPP, Scalea spent seven years as EVP/Director of Marketing Sciences for Hill, Holliday in Boston, Massachusetts.
Scalea works with companies in different sectors, including healthcare, technology, marketing communications, as well as with non-profit organizations. His focus with Collegium will be on helping to ensure that each operating unit realizes its full potential while also building systems and protocols to enable efficiencies and opportunities firm wide.
Collegium is the first holding company of its kind focused on the nonprofit services sector. Each company within Collegium operates independently from one another, and collectively they provide a wide range of complementary and integrated services. Key focus areas include: association management; fundraising; digital & tech; communications; branding & marketing; social media; public relations; research & data analytics; sponsorship & events; and talent management expertise – all delivered across the entire nonprofit landscape. Collegium clients represent a wide range of sector verticals, including healthcare; education; professional/trade associations; faith-based institutions; the arts; and environmental groups; as well as corporate social responsibility (CSR) clients.
Craig Leach, CEO of Collegium and former chief executive of Graham-Pelton, Collegium's first member company, said, "We are thrilled to have someone of Rob Scalea's caliber join us. Our continued growth will require the right leadership in place to continue delivering on our vision – to provide seamless, 'one-stop shopping' solutions in the not-for-profit sector. Rob has a highly successful record as both a strategist and an executive."
"The parent company model brings tremendous advantages to firms serving not-for-profit clients, just as it has for the for-profit world" said Scalea. "Significant integration and efficiencies can be achieved, while still affording members a high degree of independence and the ability to retain their unique cultures, brands, and personalities."
He added, "Perhaps most importantly, Collegium is establishing a common network platform for innovation, which is critical to our success and that of our clients, especially as the communications landscape continues to become even more competitive."
Scalea's appointment is effective immediately.
About Collegium Holdings, Inc.
Collegium Holdings, Inc., a groundbreaking partnership of diverse professional services firms, serves all sectors of the nonprofit and social impact space, including: healthcare; education; faith-based institutions; environmental groups; the arts; international social change; and professional and trade associations. Collegium partners are highly specialized, best-in-class firms across the entire nonprofit consulting landscape, including management; communications; fundraising; technology; corporate social responsibility (CSR); research; and talent management.
For more information, visit www.collegiumholdings.com.
SOURCE Collegium
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