Formula Z Cosmetics, founded by 17-year-old Zach Dishinger, launches NEW Luxe Diamond Lip Glosses

Indie brand announces retail expansion as part of Bloomingdale's "Pride for All" pop-up shop and continues its support of The Trevor Project

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Formula Z Cosmetics

May 13, 2019, 10:17 ET

MIAMI, May 13, 2019 /PRNewswire/ -- Beauty brand Formula Z Cosmetics, founded by Zach Dishinger, the 17-year-old makeup artist, entrepreneur and advocate, announces the launch of its new ultra-sparkling Luxe Diamond Glosses and retail expansion into Bloomingdale's via its "Pride for All" installation of The Carousel @ Bloomingdale's.

50% of net proceeds from the sale of Mission Z by Formula Z Cosmetics are donated to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.

Luxe Diamond Gloss by Formula Z Cosmetics

"At the heart of Formula Z is a belief that makeup is empowering and a form of self-expression for everyone, regardless of age, gender, sexual orientation or race," says Zach Dishinger, CEO and founder. "I'm proud to be in company with iconic retailer Bloomingdale's as we celebrate LGBTQ culture and the progress made in our continued pursuit of equality."

Open now through July 8, The Carousel @ Bloomingdales is located in four Bloomingdale's stores throughout the US. "Pride for All" was curated by Phillip Picardi, Editor-in-Chief of OUT Magazine, and features the entire Formula Z collection including the new mega shine Luxe Diamond Glosses. Available in four glimmering shades, the glosses are enriched with moisturizing shea butter, sunflower and jojoba oils to enhance natural lips or transform any one of Formula Z's seven Forever Lips Liquid Lipsticks into a wet, shiny version. All Formula Z products are vegan, cruelty-free, gluten-free and paraben-free.

Luxe Diamond Gloss Shades:

Boss:
Rose Gold Shimmer

Obsessed:
Peachy Nude Sparkle

Prodigy:
Glimmering Pale Pink

Superstar:
Shimmery Magenta

Retail: $18

Formula Z x The Trevor Project

During Pride Month and year-round, Formula Z continues its commitment to supporting LGBTQ youth through the sale of Mission Z, a moisturizing, long-wearing, matte lipcolor in a soft, neutral mauve color. For every Mission Z lipcolor sold, Formula Z donates 50% of the net proceeds to The Trevor Project, the world's largest suicide prevention and crisis intervention organization for LGBTQ young people.

Luxe Diamond Glosses and Forever Lips are available at FormulaZCosmetics.com, seven Bloomingdale's stores and at Bloomingdales.com.

About Formula Z Cosmetics
Formula Z Cosmetics was created and founded by 17-year-old makeup artist and entrepreneur, Zach Dishinger. At the heart of Formula Z is a deep belief that makeup is empowering and a form of self-expression for everyone. All Formula Z products are 100% vegan, cruelty-free, gluten-free, and paraben-free. Please visit www.FormulaZCosmetics.com.

About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store and a division of Macy's, Inc. It was founded in 1872 and currently operates 38 Bloomingdale's stores and 17 Bloomingdale's, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale's has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.