Launches Consumer Friendly Mobile App


Mar 23, 2011, 09:00 ET from

CHICAGO, March 23, 2011 /PRNewswire/ -- No matter where you are, there's a house listed with nearby. Now, househunters can get the inside scoop on those houses in an instant with the new iPhone app.

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"Today's buyers want details about a house immediately.  They don't want to wait to get back to their computers – and why should they?" says Eddie Tyner, general manager. "The new mobile app lets buyers see interior photos, the number of bedrooms and bathrooms, the price, and the seller's contact information.  The mobile app allows buyers and sellers to directly connect, faster."

Searching from where you are at the moment, or by city and state, the mobile app shows you all the nearby listings.  Color-coded to highlight open houses, new listings, houses with price reductions and houses already under contract, the app makes it a snap to plan an efficient househunting itinerary.  

The mobile app also makes it easy to manage the sometimes-tedious process of scheduling and seeing properties.  Users can:

  • Get driving directions to the properties via Google maps
  • Keep a 'short list' of favorites and get updates when the price changes
  • See what houses are available versus under contract
  • Get feedback from friends via Facebook, Twitter and email

The mobile app is available online via Apple's iTunes store at no charge. Additional information about the functionality of the app is at ForSaleByOwner's Education section FAQ.  

About is the nation's largest and most robust "by owner" real estate website. In 2010 alone, facilitated sales of $1.8 billion worth of residential real estate, enabling homeowners to keep at least $72 million* in home equity for themselves.  

Since 1999, has saved home sellers more than one billion dollars by coaching and equipping them with information, tools and services that enable them to buy and sell houses directly.

By selling directly, homeowners can recoup more of their home equity by controlling transaction fees. The company charges $89 to $689 for its wide range of advertising, listing services and related information and tools. A homeowner selling a $300,000 home through a full service real estate agent would lose $18,000 in equity, based on the traditional 6% commission. was acquired in 2006 by Tribune Digital, a division of Tribune Companies, and is based in Chicago.

*Based on some home sellers paying a 2% commission to the agent representing the buyers of their homes. The traditional real estate commission is 6%.