Forter Named Launch Partner for Salesforce's AI-First Storefront Next, Extends Protection to Salesforce Loyalty Management

Merchants can now safeguard revenue and lifetime value across more of Salesforce commerce offerings with embedded trust intelligence from Forter

NEW YORK, Oct. 6, 2026 /PRNewswire/ -- Forter, the Trust Intelligence Platform for the future of commerce, announced it is giving Salesforce merchants more ways to protect revenue and customer trust across commerce, service and loyalty programs. As shoppers increasingly arrive through AI agents, the expanded collaboration extends Forter's built-in trust intelligence from the first order, through the long-term relationship that follows.

Forter is now a launch partner for Salesforce Commerce's new Storefront Next offering. Brands adopting Storefront Next now benefit from Forter's fraud prevention, abuse protection and payment optimization across every path to purchase the platform supports, including its Shopper Agent and Commerce Cloud Client experiences. Built on a global identity network, Forter helps brands recognize trusted shoppers, from their first interaction, approving more orders while stopping fraud and chargebacks before they happen.

"Storefront Next is built to give brands a faster, more flexible way to run their commerce experience. Having a launch partner like Forter means brands can bring strong trust intelligence into that experience from day one, without extra work on their end," said Sam Biswas, Chief Customer Officer, Salesforce Commerce Cloud.

Forter is also teaming up with Salesforce to protect loyalty programs, as loyalty fraud continues to increase globally. The expanded collaboration combines Forter's Account Protection with Salesforce Loyalty Management, enabling brands to block bad actors, account takeovers, and policy abuse. The Loyalty Solution Integration helps brands safeguard the customer relationships and lifetime value these programs are designed to create.

"As Storefront Next brings agentic commerce to more of our shared customers, brands need trust decisions that keep pace with how shoppers and now AI agents actually shop. Extending our protection from the storefront to Salesforce Loyalty Management means trust travels with every interaction, so brands can grow with confidence no matter how a shopper arrives," said Liron Damri, co-founder and president, Forter.

The expansion follows Forter being named Salesforce's 2027 Partner of the Year for Transform & Scale, recognizing the company's commitment to innovation and customer impact.

For more information about the collaboration, visit Forter's website or see it firsthand at Forter's IMPACT 2026 conference on Oct. 14 in New York City.

About Forter

Forter delivers AI decisions built for the commerce moments that matter. Powered by a global identity network, our AI makes instant trust decisions from sign-up to checkout to returns — so every good customer always gets the experience they deserve. Nordstrom, Instacart, Priceline, and nearly 1 million businesses trust Forter to keep the right customers coming back. Zero friction for the customers who matter. No revenue left behind. Learn more at Forter.com.

SOURCE Forter, Inc.