Foster Farms Dairy Selects Motorola and ExtenData for Direct Store Delivery System

SCHAUMBURG, Ill. and MODESTO, Calif., July 14 /PRNewswire-FirstCall/ -- The Enterprise Mobility Solutions business of Motorola, Inc. (NYSE: MOT) and ExtenData, a leading provider of mobility applications, today announced that Foster Farms Dairy has selected their Direct Store Delivery (DSD) solution to improve operations and increase productivity across its delivery routes. Recognized as one of the largest processors and marketers of dairy products in California, Foster Farms Dairy required a versatile and reliable solution to enable on-time delivery of dairy products to local stores and branch locations while ensuring farm fresh quality. The DSD solution from Motorola and ExtenData meets the demanding needs of Foster Farm Dairy's mobile workforce and provides future-proofing for potential advanced DSD operations.

"With our sizeable fleet of tractors, trailers and straight-trucks, providing our route sales and delivery associates with better visibility into operations is critical to our success," said Tom Vander Weide, vice president, Supply Chain & Technology, Foster Farms Dairy. "The Motorola MC9500 rugged mobile computer combined with ExtenData's MobileConductor DSD solution suite provides us with the tools needed to redefine our business operations – ultimately giving us a clear operational advantage in the field."

Foster Farms Dairy processes a wide variety of dairy products at three plant locations and distributes throughout northern and central California from multiple branch facilities. The company previously used a DOS-based solution that did not provide the level of operational visibility and planning efficiencies needed to remain on the leading edge of customer service and satisfaction. Aging devices were hard to manage, fix and replace. Foster Farms needed a system that was easy to use in the field, provided a higher level of real-time visibility across the organization and operated on a mobile computer that was rugged, reliable and feature rich.

"Motorola's MC9500 mobile computer provides direct store delivery personnel with superior performance and an unmatched feature set to increase productivity and streamline operations across the enterprise," said Jim Hilton, senior director of field mobility, Motorola Enterprise Mobility Solutions. "By combining Motorola's premier mobile computer with ExtenData's DSD software, we provide a full service route accounting solution that enables customers such as Foster Farms Dairy to quickly deliver goods, manage inventory and track products from dispatch to onsite delivery to end-of-day route reconciliation – redefining the way they do business."

"ExtenData provides Foster Farms Dairy with a cutting-edge mobile applications platform that provides management visibility to mobile business operations and tools that optimize sales, service and order-fulfillment functions so it can better serve its customers," said Steve Sager, chief executive officer, ExtenData. "As a key contributor in the company's strategic planning processes, we look forward to working closely with Foster Farms to improve its DSD practices and sustain its competitive advantage."

About Foster Farms Dairy

Foster Farms Dairy is family owned and has been operating in California since 1941. Today the company is led by Jeff Foster, grandson of the founders. Almost seventy years after its founding, Foster Farms Dairy is still committed to the same principles that founders Max and Verda were when they started the business: honesty, people, quality, service and excellence. Producer of a full line of dairy products including milk, cottage cheese, sour cream, ice cream, milk powder and butter, the Dairy remains committed to animal welfare and environmental sustainability. Producer of Crystal and Humboldt Creamery brand dairy products, Foster Farms Dairy is proud of its long history of providing its customers the freshest local dairy products possible.

About ExtenData

ExtenData improves business performance and competitive advantage through mobile computing solutions. These solutions allow our customers to track their inventory, assets, people and transactions throughout the supply chain. With more than 600 customers, we have established a comprehensive portfolio of industry applications and expertise around:

• Mobile software product development
• Mobile workforce-centric professional services
• Wireless integration
• ID and tracking technologies

MobileConductor is ExtenData's flagship software platform and the foundation for our mobile solutions in field service, proof of delivery, direct store delivery, and field sales and merchandising.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

MOTOROLA and the stylized M Logo are registered in the US Patent & Trademark Office.

All other product or service names are the property of their respective owners. © Motorola, Inc. 2010

SOURCE Motorola