IKEA launches exhibit featuring new versatile SEKTION kitchens
BURLINGTON, ON, Feb. 20, 2015 /CNW/ - IKEA is celebrating the launch of SEKTION, its new versatile kitchen system, by creating the ultimate House of Kitchens for four distinct TV personalities: Home Improvement Guru Scott McGillivray; Interior Designer Jillian Harris; TV Host Jessi Cruickshank and Chef Lynn Crawford. IKEA's House of Kitchens will be available for public viewing in Toronto on February 21st and February 22nd, 2015.
"IKEA is thrilled to partner with renowned TV personalities and trusted experts in the home decor and entertainment industries," said Hilary Lloyd, Country Marketing Manager, IKEA Canada. "It's important that our customers can express their individuality through customized products and personalized design. IKEA's House of Kitchens is a fun and creative way to celebrate everyone's unique vision for their space."
IKEA's new SEKTION kitchen system provides endless possibilities for personalization to suit any space. Each partner worked in collaboration with IKEA to develop their kitchen based on their own personal taste and lifestyle.
Scott McGillivray
Scott McGillivray sweats the small details and looks for kitchen design features with his whole family in mind. "My kitchen needs to be uncluttered and suitable for both my family and entertaining - everything in its right place," says Scott.
Jillian Harris
Jillian Harris prefers a kitchen that is pretty and feminine but designed for chaos and fun. "I love to throw a great party, even at the last minute, so my IKEA BODBYN kitchen system has stacked drawers for all of my party favourites."
Jessi Cruickshank
Known for her fun and engaging style, TV host Jessi Cruickshank prefers keeping entertaining simple yet eclectic, with a fun, bright, modern and clean style. "My friends often pull up a stool for my kitchen parties, so I love a space that displays my vintage knick-knacks, but clean lines are a must!"
Lynn Crawford
World Class Chef Lynn Crawford's kitchen is the centre of her universe with a style that is warm, natural, clean and artisanal. "The kitchen is the heart and soul of every home, and I love a clutter-free space with enough storage and open shelving," said Lynn.
IKEA's House of Kitchens: Exhibit Details
Where:
672 Dupont Street
North West Corner of Dupont Street and Christie Street
Toronto, ON M6G 1Z6
When:
Saturday February 21 & Sunday February 22
Hours:
11:00 a.m. – 5:00 p.m.
About IKEA
IKEA is a leading home furnishings retailer with 361 stores in more than 50 countries worldwide, which are visited by 821 million people every year. IKEA Canada has 12 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 1.6 billion visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.
SOURCE IKEA Canada
Image with caption: "New IKEA SEKTION kitchen designed for Scott McGillivray at IKEA's House of Kitchens (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12371.jpg
Image with caption: "New IKEA SEKTION kitchen designed for Jessi Cruickshank at IKEA's House of Kitchens (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12372.jpg
Image with caption: "New IKEA SEKTION kitchen designed for Lynn Crawford at IKEA's House of Kitchens (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12373.jpg
Image with caption: "New IKEA SEKTION kitchen designed for Jillian Harris at IKEA's House of Kitchens (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12374.jpg
Image with caption: "Scott McGillivray in the new IKEA SEKTION kitchen designed for him (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12375.jpg
Image with caption: "Jessi Cruickshank in the new IKEA SEKTION kitchen designed for her (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12376.jpg
Image with caption: "Lynn Crawford in the new IKEA SEKTION kitchen designed for her (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12377.jpg
Image with caption: "Jillian Harris in the new IKEA SEKTION kitchen designed for her (CNW Group/IKEA Canada)". Image available at: http://photos.newswire.ca/images/download/20150220_C5297_PHOTO_EN_12378.jpg
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