BUFFALO, N.Y., Sept. 23, 2025 /PRNewswire/ -- Global, family-owned food company Rich Products (Rich's) is "cooking" up a new partnership this football season with Buffalo Running Back James Cook. The food company announced today that it has teamed up with Cook to launch the "James Cookie" – a limited-edition treat that blends hometown pride with pro-caliber flavor. The bold new cookie pays homage to #4's fourth season in Buffalo, while marking the end of an era as fans prepare to bid farewell to the stadium once known as Rich Stadium for 25 years.
"Football season in Buffalo is full of passion, pride and energy," said Alvino Battistoni, senior vice president, In-Store Bakery & Deli Division, Rich Products. "And that's exactly what this cookie celebrates. As a company rooted in Buffalo for 80 years, Rich's has a deep appreciation and love for our community. James Cook is an electric player and we're excited to team up with him to introduce a cookie that is bold, full of flavor and perfect for game day or any celebration."
Packed with praline-coated pretzels, rice crispy crunchies, toffee bits, white chocolate, and red, white and blue sprinkles, this mafia mashup of a cookie is perfect for tailgates, viewing parties or anytime snacking. Available for a limited time, Rich's James Cookie brings together the spirit of Buffalo football and the indulgence of a game-day treat.
"The Mafia is the best in the league, so teaming up with Rich's to create something designed for them is special," said James Cook. "The James Cookie is all about big, bold flavor that brings people together. I'm excited for fans to try it."
The James Cookie is available at local retailers throughout the Western New York region, including: Tops, Delta Sonic, Kwik Fill-Red Apple, Crosby's, Bella Pizza and more. Fans can also purchase cookies online from Amazon and Walmart.com.
For more information about the James Cookie and where to buy, visit https://www.richsusa.com/james-cookie/.
MEET RICH'S.
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods among others. Working in 100 locations globally, with annual sales exceeding $5.8 billion, Rich's is a global leader with a focus on everything that family makes possible. Rich's®—Infinite Possibilities. One Family.
Learn more at Richs.com or join the conversation on Facebook, Instagram and LinkedIn.
SOURCE Rich Products Corporation
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