Fourth Annual B Strong Ride Hits The Road August 9th

Proceeds Benefit Boulder Community Hospital Center for Integrative Care and George Karl Foundation

Jul 28, 2014, 10:53 ET from Celestial Seasonings

BOULDER, Colo., July 28, 2014 /PRNewswire/ -- The 4th annual Celestial Seasonings® B Strong Ride presented by Subaru will take more than 800 cyclists on three routes through Boulder County on Saturday, August 9th.  The event is a fundraiser for Boulder and Denver area Cancer Care, including Boulder Community Hospital Center for Integrative Care and the George Karl Foundation.

The event features three ride options starting and finishing at Celestial Seasonings headquarters in Boulder:

  • Mountain Loop – 69 miles through the mountains north and west of Boulder
  • Countryside Loop – 24 miles through rolling terrain north of Boulder
  • Mini B – One-mile loop on the Celestial Seasonings campus for children 10 and under

Participants will also enjoy an outstanding slate of live musical entertainment at Celestial Seasonings throughout the day and after the rides are over, including two sets by Raising Cain.

Event registration is still open. To register or donate, visit through Wednesday, August 6th, or register on site at Celestial Seasonings the day of the event.  Fees are $95 for adults and $55 for students and riders under 18.  "Mini B" registration fee is $10

B Strong Ride funds a complete year of cancer care at Boulder Community Health Center for Integrative Care. The event has been an outstanding success in its first three years, with more than 2,000 riders raising over $920,000.

"Celestial Seasonings has served as title sponsor and host of the B Strong Ride since the very beginning, and we're excited to continue that partnership," said David Ziegert, General Manager of Celestial Seasonings. "With our brand's mission of promoting a healthier lifestyle through our teas plus our longstanding association with cycling in Colorado, it's natural for us to support this event that creates a positive impact for so many in our community."

In addition to Celestial Seasonings and Subaru, B Strong Ride is also supported by a number of local and national sponsors, including:

Platinum Sponsors:
Rocky Mountain Cancer Centers, Zayo Group Tebo Properties, Mike Shaw Subaru and Flatirons Subaru

Additional Sponsors:
Covidien, Integra, MBS Capital Markets, CC Devco and Ted's Montana Grill, Nest Fresh Eggs, Boston Scientific, Auto Trader, Spectranetics, Mateo Restauant, Sterling Rice Group, Boulder Daily Camera, Oskar Blues, PanTheryx, KBCO and KOA, Altitude TV, Comcast, Root Sports, Stadium Medical, First Western Trust, Bicycle Village, Zoll, Panera, Boulder Bicycle Blenders and Rush Bowls.

Several Hain Celestial brands also provide support, including: Earth's Best®, Ella's Kitchen®, Terra®, MaraNatha®, The Greek Gods®, Rudi's Organic Bakery®, BluePrint®,  Dream®, Jason®, Avalon Organics® and Alba Botanica®.

Repair service during the ride will be provided by four local bicycle shops: Bicycle Village, Boulder Cycle Sport, LTD Cycleworx and Wheat Ridge Cyclery.

For more information about B Strong, visit or email

Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created delicious specialty teas that are good for you and good for the world. The brand currently offers more than 70 unique varieties of herbal, green, black, wellness, Rooibos and chai teas, as well as ready-to-drink beverages like organic Kombucha and natural shots. Each blend is expertly crafted from the finest herbs, teas, spices and botanicals, and is presented in packaging adorned with the beautiful imagery and inspiring words that are part of the brand's heritage. From calming and relaxing to refreshing and rejuvenating to everyday wellness support, there's a Celestial Seasonings® product for any mood, any moment, any time of day. For more information, visit or



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SOURCE Celestial Seasonings