FourthWall Creates Media Measurement Unit; Bill Feininger Joins Company to Lead Group

Former Nielsen Media Research Veteran Brings Years of Technical, Business and Research Experience to FourthWall Media's Growing Business

Jun 01, 2010, 08:00 ET from FourthWall Media

PLANO, Texas, June 1 /PRNewswire/ -- FourthWall Media announced today that Bill Feininger, a leading executive in the field of television technology and media research, has joined the staff as Senior Vice-President of Media Measurement, a newly created unit he will head. In this capacity Feininger will be responsible for all aspects of advanced and interactive advertising research including business planning, product management, and strategic partnerships.

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"Harnessing set-top box usage is to television what the introduction of the bar code was to the supermarket," said Bill Feininger.  "Bar codes caused a sea change and afforded supermarkets the knowledge to better manage their own destiny.  I want to ride this revolution in advanced television advertising and I can think of no better company to join than FourthWall Media.  They are the leading organization, with a working EBIF platform and a broad portfolio of TV and Advertising Widgets; all of which are in deployment across a growing number of markets. They have the best engineering, operations and management people in the business and I am thrilled to be on the team."

"If we could have invented someone for this job, we would have invented Bill Feininger," said Tim Peters, FourthWall CEO.  "Bill has proven himself as a thought leader in media measurement, and specifically in the area of set-top box audience measurement. FourthWall Media will benefit not only from his wealth of experience from his many years at Nielsen Media Research, but also his established relationships in the industry. Bill is a great addition and no doubt will be a huge asset as FourthWall helps shape the future of Advanced Advertising."

Prior to his fifteen years with Nielsen Media Research, Bill has worked in an engineering capacity for a number of hardware and software companies.  His membership in professional associations includes The Institute of Electrical and Electronics Engineers (IEEE), The Society of Cable Television Engineers (SCTE), CTAM, Consumer Electronics Association, and he has been a contributor to ATSC/DASE (T3/S17), CableLabs and Interactive Television Alliance.  He has been awarded a number of patents and has an equal number pending.  He is married and has three children.

About FourthWall Media

FourthWall Media, formerly known as BIAP, is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the 'fourth wall' to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company's EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco/Scientific Atlanta, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed by Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at

SOURCE FourthWall Media