DULLES, Va., May 21, 2013 /PRNewswire/ --FourthWall Media™ announced today the expansion of its MassiveData™ television viewership footprint. New participants will bring the total number of viewers who provide set top box data to 4.7 million. These people use three million cable television devices and reside in 1.8 million homes across the United States.
The MassiveData cable TV panel was launched last August and already delivers data and analytics from millions of viewers. MassiveData collects census-level second-by-second usage data from traditional cable operators for all of their channels deployed in system and combines it with proprietary data-mining and analytics technologies. The result is highly actionable and targeted data.
"MassiveData's television viewing panel is the largest independent source of cable viewing data," said Bill Feininger, GM, MassiveData and SVP, Media Measurement for FourthWall. "From this panel, we have access to multiple television viewing datasets from viewers, devices, and households. Armed with these datasets, MassiveData is able to provide new metrics and analytics to advertisers and their agencies, broadcast and cable networks, and cable system operators. The larger panel size we are announcing today will make our product that much more valuable."
FourthWall has been instrumental in the advancement of television both on the interactive and data fronts," said Tim Peters, FourthWall CEO. "The benefits of Big Data in the television world are just beginning to be understood. Our work in the presidential election last year is a glowing example of harnessing our data and matching it to other databases for a more competitive and actionable result. Beneficiaries were not only the candidate but the participating cable operators who saw their ad inventory become more valuable."
FourthWall Media supplies products and services to the cable industry, and a range of data and analytics to advertisers and media research companies. Our current customer base includes a number of traditional research companies, ad agencies and programmers. FourthWall is also a key supplier of a software called Ad Widgets® that enables interactive single screen advertising in cable systems around the country. Ad Widgets leverages set top box viewing data making TV advertising more targeted and accountable.
About FourthWall Media
FourthWall Media is an Emmy-nominated media company providing solutions that break through the "fourth wall" to engage audiences, extend subscriber loyalty, and deliver census-level measurement and reporting. The company's solutions include the Ad Widgets® end-to-end advertising system and TV Widgets® applications both of which drive viewer engagement and convenience. The AdAim™ Audience Measurement Suite offers census-level measurement of television audience activities and innovative metrics and analytics. FourthWall is a leading provider of platform technology for Cisco, Motorola, Pace, and tru2way set-top boxes and the cloud-based AirCommand™ gateway that connects external devices to digital cable set top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Motorola Mobility, DISH Network, and several smaller operators. FourthWall's MassiveData division provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media's corporate headquarters are in Dulles, VA. Learn more at www.fourthwallmedia.tv