RUMSON, N.J., Sept. 8, 2016 /PRNewswire/ -- FOWL DOG, a start-up pet products company based in New Jersey, is focusing on developing differentiated travel products, adding an extra layer of convenience to the user's life. By keeping business local, FOWL DOG super-serves pet owners in the Garden State, while minimizing their carbon footprint.
"FOWL DOG'S goal is to become a premier lifestyle brand for Man's Best Friend. Everything you want for your dog but have not been able to find," states Melissa Woodson – CEO and Founder of FOWL DOG.
Woodson, a lifelong competitive equestrian and avid dog lover, travels extensively up and down the East Coast for showjumping competitions, always brought along her two Hungarian Vizslas (a type of bird dog and where the company derives its name). However, when transporting her constant companions, Woodson faced many challenges in seeking out high-quality travel products, especially seat covers and restraints, to accommodate her best friends during these long car rides. "I tried many products available on the market, but was very frustrated by the time they took to install, lack of efficacy, durability or their ease of use, so I reacted to this challenge the only way I knew how, by designing dog travel products of my own."
FOWL DOG offers a variety of canine products, including the Fowl Dog Hammock (Bench Seat Cover), Fowl Dog Cargo Liner and Fowl Dog Decals – 50+ breed decals in a variety of colors & patterns. "Careful thought went into every single detail of my designs. Product safety, material selection and functionality were my top priorities. I test all products on my dogs first, then I select a test group for my prototypes, using contacts in my extensive network of dog owners, handlers, trainers and breeders."
FOWL DOG launches a Kickstarter Campaign in mid-September in an effort to raise capital for their newest product, the FOWL DOG Tether System, a vehicle restraint for up to two dogs. Melissa and her company look to raise $25,000 to manufacture, package and distribute the cutting-edge new product in time for the holiday season.
FOWL DOG GIVES BACK
Fowl Dog is laser-focused on helping canines in need. "We are committed to giving back and have partnered with various rehoming and adoption dog rescue organizations that desperately need help in raising money. By listening and engaging with various dog communities the FowlDog4Charity car decal initiative was born," states Melissa. "The response is overwhelming, and we have received an outpouring of interest in the FOWL DOG Decals. It is our mission to continue forging relationships and help organizations in need." FOWL DOG has sold over 2,000 decals to date and raised thousands of dollars for regional and national dog rescues through their FowlDog4Charity effort.
ABOUT MELISSA WOODSON:
Melissa Woodson is the founder and Owner of Fowl Dog, a New Jersey based company she established in May 2015. Melissa considers herself an animal lover first and foremost, as well as an entrepreneur and businesswoman. Melissa traded in her business suit and heels for jeans and a t-shirt after almost a decade on Wall Street, where she worked for both boutique and mid-tier investment banks. Melissa resides in Rumson, New Jersey with her three dogs.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/fowl-dog-takes-a-bite-out-of-competition-in-the-garden-state-offering-superior-pet-products-300324811.html
SOURCE Fowl Dog