PORTLAND, Ore., April 15, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract with WDBD-TV, the FOX affiliate in Jackson, Mississippi.
"The combination of viewing data representing cable, satellite, telco and over-the-air households across the entire Jackson market, along with the viewing data being matched to behavioral and attitudinal segments will allow our sales team to sell not only the true size of our audience, but the quality and relevance of it in terms of purchase activity," said Marc Jaromin, President, Jackson Broadcasting. "Rentrak's massive database of local market television viewing data allows us to be a market leader in Jackson."
"Rentrak is very pleased to partner with WDBD to help them maximize their revenues by providing them with comprehensive, stable and predictive audience measurement 24/7/365 days each year," said Steven Walsh, Senior Vice President of Local Television Sales at Rentrak.
Available in all 210 television markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation