Fox International Channels Signs an Agreement with Rentrak

PORTLAND, Ore., July 6 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that Utilisima, the first U.S. network from FOX International Channels, will employ Rentrak's TV Essentials service to analyze the viewing habits of its audience and provide a stable and accurate currency for FOX to help attract advertisers to its network.

"As a new network in the early stage of distribution, it is critical to have access to robust and accurate media measurement in order to prove the value proposition of our unique programming to advertisers," said Hernan Lopez, COO, FOX International Channels. "The depth of knowledge Rentrak metrics provide to Hispanic networks provides an unparalleled advantage as Utilisima continues to expand in the United States."

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data from millions of TV's, Rentrak is able to aggregate and report detailed viewing information on its web based systems.

"Rentrak is pleased to work with Utilisima and FOX International Channels as it is establishing a strong presence in the United States by providing the network with the ratings database currency that more accurately reports on its audience," said Carol Hinnant, Rentrak's senior vice president of Business Development, Advance Media.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes nationwide. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation