JUNO BEACH, Fla., July 14, 2015 /PRNewswire/ -- Florida Power & Light Company (FPL) is named one of the 2015 Most Trusted Brands, according to a nationwide study conducted by Cogent Reports, a division of Market Strategies International. The Residential Utility Trusted Brand & Customer Engagement study showed FPL's Brand Trust increased by three points to 727 (on a 1,000-point scale) over 2014, making Florida's largest electric utility the most trusted in the state and ranking it sixth in the nation.
"To be named Florida's most trusted electric utility is no small feat," said Eric Silagy, president and chief executive officer of Florida Power & Light Company. "This recognition speaks to the unwavering dedication of our nearly 9,000 employees who are committed to delivering award-winning customer service, high reliability and electric bills that remain the lowest in Florida and 30 percent below the national average."
"Brand trust is the cornerstone of a utility relationship," says Chris Oberle, senior vice president at Market Strategies International. "It's simple – customers like dealing with companies they trust and push back on offerings from companies that are not trusted advisers."
Cogent Reports' survey included responses from more than 25,000 residential customers for the 125 largest US electric, natural gas and combination utility companies (based on residential customer counts). The survey also measured the overall customer engagement relationship which is comprised of factors such as company reputation, advocacy, customer focus, community support, communication effectiveness, environmental dedication and reliable quality.
Source: Market Strategies International, Cogent Reports™, Residential Utility Trusted Brand & Customer Engagement™ June 2015
Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.8 million customer accounts across nearly half of the state of Florida. FPL's typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2014, was the lowest in Florida among 55 reporting utilities for the fifth year in a row. FPL's service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,700 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE : NEE ), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, including being ranked in the top 10 worldwide for innovativeness and community responsibility as part of Fortune's 2015 list of "World's Most Admired Companies." NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world's largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com
SOURCE Florida Power & Light Company