Frameplay Expands Leadership Team with Industry Growth Veteran Amanda Rubin as Global Head of Revenue

SAN FRANCISCO, Oct. 6, 2025 /PRNewswire/ -- Frameplay, a leading provider of in-game advertising solutions, has appointed Amanda Rubin as SVP, Revenue to drive continued growth.

Amanda is a seasoned media and marketing executive with deep experience driving growth across gaming, digital, and entertainment. She joins Frameplay as SVP, Revenue, overseeing global revenue strategy.

"Amanda has been a rising star in the game advertising space. I met her soon after joining Frameplay and was immediately impressed by her sharp intellect and strong interpersonal skills. We stayed in touch, and when the opportunity arose to collaborate we eagerly embraced it. With our platform now reaching over 5,000 games and our expanding roster of Fortune 500 brands utilizing Frameplay as their always-on source for safe, standardized and scalable in-game placements, the timing couldn't be better to welcome her to the team," said Sandy Shanman, CEO of Frameplay.

Amanda's career began over a decade ago at Electronic Arts, pioneering dynamic brand placements inside game environments. She spent nearly five years at Enthusiast Gaming, ultimately serving as EVP of Growth, where she oversaw sales, marketing, operations, and strategic partnerships—playing an instrumental role in scaling the company into the largest gaming media lifestyle platform in North America and driving consecutive years of revenue growth. Most recently, she was Chief Revenue Officer at Wildfire, where she helped brands authentically engage Discord communities through community-first marketing and is currently an advisor.

"Joining Frameplay is about returning to my roots, the in-game environment where my career in gaming began. Gaming today is the most engaging form of entertainment and a core part of consumers' daily time spent; an essential channel that deserves the same investment as any major digital medium. Frameplay is leading the evolution of in-game enabling brands to meet players where they're most engaged. It's a full circle moment to return now at the tipping point of its potential to become the largest form of digital ad spend," Amanda Rubin, SVP, Revenue at Frameplay.

We're excited to welcome Amanda during Advertising Week New York, one of the industry's premier gatherings for advertising innovation. Join Frameplay as we host their inaugural Gaming Summit and happy hour tomorrow, October 7th, 2:30-6 PM ET located at the Scale Up Lounge. Come network with industry leaders driving the future of in-game advertising and connect with our growing team.

About Frameplay

Frameplay is an award-winning marketing technology provider that enables brands, agencies, and platforms to place advertising intrinsically within video game environments without disrupting gameplay or player experience. Learn more at www.frameplay.com.

Press Contact:

Beth Wan
[email protected]

SOURCE Frameplay Corp.