Freddy's Announces NIL Partnership with Twelve Collegiate Athletes

WICHITA, Kan., Sept. 2, 2025 /PRNewswire/ -- Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers^® announced today a partnership awarding Name, Image and Likeness deals to twelve collegiate athletes in Kansas, Arizona, Alabama, Texas and Oklahoma.

"Freddy's has delicious custard so of course I was excited to partner with them!" said Kadyn Proctor, football player for the Alabama Crimson Tide.

Freddy's is showcasing male and female collegiate athletes excelling in soccer, football, volleyball and track & field and will partner with the athletes to share their menu favorites on social media channels and the brand's website.

"Burgers are one of my favorite foods and Freddy's makes a great one," said Kenna Miller, volleyball player for the Texas Longhorns. "I also love dipping my fries in frozen custard. Perfect combo!"

The Freddy's Collegiate Athlete Partnership is comprised of the following students:

• Anna Pagano, Kansas State University, Defender
• Dylan Edwards, Kansas State University, Running Back
• Avery Johnson, Kansas State University, Quarterback
• Xavion Alford, Arizona State University, Defensive Back
• Tristan Bacon, Arizona State University, Linebacker
• Wilkin Formby, University of Alabama, Offensive Tackle
• Kaydyn Proctor, University of Alabama, Offensive Tackle
• Melina Rebimbas, University of Alabama, Midfielder
• CJ Baxter, University of Texas, Running Back
• Kenna Miller, University of Texas, Outside Hitter
• John Mateer, University of Oklahoma, Quarterback
• Kendall Johnson, University of Oklahoma, Horizontal Jumps

For more information, please visit: https://www.freddys.com/freddys-college-athletes.

About Freddy's

Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 550 locations across the United States and Canada. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items along with freshly churned frozen custard treats. Known for operating the Freddy's Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy's ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 60 on Fast Casual's Top 100 Movers + Shakers, No. 59 on Entrepreneur's Franchise 500, No. 60 on Technomic's Top 500 and No. 7 on Yelp's 50 Fastest Growing Brands. For more on Freddy's, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit https://freddysfranchising.com/.

SOURCE Freddy's Frozen Custard & Steakburgers