Frederick's of Hollywood Teams Up with Booty Parlor

HOLLYWOOD, Calif., Oct. 3, 2011 /PRNewswire/ -- Frederick's of Hollywood is excited to announce its collaboration with Booty Parlor to bring the seductive line of bath and beauty products to 12 Frederick's retail locations, as well as online at www.Fredericks.com. The lingerie purveyor sees their brand as a natural fit for this fun, flirty confidence-inspiring line.

Known as "the beauty parlor for your love life," Booty Parlor carries a wide variety of sexy, sensual bath and beauty products ranging from aphrodisiac lip-plumping glosses and massage candles to luminous body butters, scrubs and pheromone-laced perfume oils. A-list celebrities adore Booty Parlor's innovative products and exquisite packaging. The up and coming line is gaining recognition on all platforms, and is regularly featured on TV, in print, and across numerous lifestyle blogs.

"The appeal of both Frederick's of Hollywood and Booty Parlor make this collaboration a unique and dynamic partnership guaranteed to bring more confidence to women everywhere," said Yolanda Dunbar, Frederick's SVP of Brand and Direct Marketing. "Booty Parlor's collection of flirty beauty products and romantic treats are the perfect complement to Frederick's lingerie, bras, teddies, and corsets. We are so excited to collaborate with the brand known for its legacy of designing lingerie that makes a woman feel sexy inside and out," said Booty Parlor founder, Dana Meyers.

Booty Parlor items create a playfully seductive way to inspire confidence in women everywhere, and Frederick's is excited about what the future holds for this partnership. The Booty Parlor pieces now available at Frederick's of Hollywood are offered at accessible price points between $6 and $36. For more information, visit www.Fredericks.com.

About Frederick's of Hollywood:

Frederick's of Hollywood (NYSE Amex: FOH) has been recognized as one of the world's most well known brands, with 123 specialty retail stores nationwide, a world-famous catalog and online shop at www.fredericks.com. By keeping an eye toward modern Hollywood as well as its own legendary history, Frederick's of Hollywood creates innovative, alluring lingerie that is coveted by its customers and celebrities alike.  With its exclusive product offerings including Seduction by Frederick's of Hollywood and the Hollywood Exxtreme Cleavage® bra, Frederick's of Hollywood is the Original Sex Symbol®

About Booty Parlor:

Booty Parlor, America's premiere sexy beauty, confidence and lifestyle brand, was conceived on the premise that confidence is the sexiest thing a woman can have. Launched in 2005 by married couple Charlie and Dana B. Myers, the brand was founded on the belief that every woman deserves to feel sexy, desirable, and satisfied. The award-winning products, from pheromone-infused skin creams and perfume, to aphrodisiac lip glosses, kissable body toppings, and flirty bedroom accessories, are designed to boost a woman's confidence and inspire her to create sexy experiences in her days—and nights.

SOURCE Frederick’s of Hollywood