fred's Super Dollar Joins inStream Retailer Network
fred's Dynamic Growth and Commitment to Consumer Engagement Combined with inStream's Value Channel Expertise makes for Profitable Partnership
WELLESLEY, Mass., Feb. 12, 2015 /PRNewswire/ -- inStream, a leading provider of intelligent marketing solutions, today announced a new partnership with fred's super dollar and that the company has joined inStream's retailer network of 38,000 plus stores offering point-of-sale and digital marketing programs to today's value-driven consumers.
"We have chosen inStream as our partner to offer new savings and value through a new POS marketing program which reinforces our loyalty offers and commitment to deliver savings and value to fred's shoppers," said Dave Mueller, Senior Vice President of Sales and Marketing at fred's. "inStream was an obvious choice for fred's given the company's deep understanding of the value consumer and the strategic marketing partnerships they will bring to our shoppers during each and every transaction."
The fred's/inStream partnership will reach over 2.2 million shoppers across 600 stores each week with targeted offers, on the "front" of their consumer receipts which will feature eye-catching graphics.
inStream drives customer engagement and sales via targeting based on customer-specific purchase data:
- Bridge POS to Digital programs with measureable results;
- Extend and build brand awareness with fred's Top Shoppers; and
- Generate trial and repeat purchases via coupon offers with timely calls to action supporting in-store merchandising programs.
"We are delighted to partner with fred's and we are committed to delivering strong and meaningful marketing programs to fred's shoppers through multiple touchpoints," commented inStream CEO, Ann Raider. "fred's is a perfect match for our growing national advertisers who are continually looking to develop strong and meaningful marketing offers to targeted shoppers to ensure customer engagement where and when they shop."
About fred's - Tracing its history back to an original store in Coldwater, Mississippi, opened in 1947, today fred's is headquartered in Memphis, Tennessee, and operates over 600 discount general merchandise stores, including 20 franchised fred's stores, mainly across the southeastern states. With a unique store format and strategy that combines the best elements of a discount dollar store, drug store and mass merchant, fred's stores stock more than 12,000 frequently purchased items that address the everyday needs of its customers. This merchandise includes nationally recognized brand name products, proprietary fred's label products, and lower-priced, off-brand products. For more information please visit: www.fredsinc.com
About inStream - inStream is a fast growing technology and marketing company. At inStream we connect brands with consumers, creating value for everyone in the process. As a leader in real-time targeted marketing delivery solutions, we work closely with brands and retailers to develop long and short-term strategies and campaigns that reach across today's marketing channels, connecting with consumers as they go about their daily lives at the point-of-sale on the front of consumer receipts, and via Interactive Digital eReceipts, linking to mobile, social and loyalty programs. Together we engage consumers with real-time, value-added offers that enhance their shopping experience, while building loyalty and driving sales. For more information, please visit: www.instreamglobal.com
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SOURCE inStream
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