Free Press and Eventful Partner on the First Demand it!® Campaign for a Book

NEW YORK, Jan. 19, 2012 /PRNewswire/ -- Free Press, an imprint of Simon & Schuster, Inc., has partnered with Eventful, a leading digital lifestyle marketing and social media company that connects consumers with entertainment events, to create the first Eventful Demand it! campaign for a book. The campaign is in support of THE END OF ILLNESS by David B. Agus, MD, which Free Press published this week. Eventful will promote the book to its 20 million consumers using their Demand it! social media marketing platform, which has empowered consumers to influence the location and content of entertainment.  With the release of THE END OF ILLNESS, the Demand it! platform will be used for the first time to empower consumers to redefine how they view their own health.

Beginning January 17th consumers can "Demand the End of Illness" by visiting http://eventful.com/theendofillness. All participants will receive exclusive content from Dr. Agus, an excerpt from the book, video content, and a virtual educational session with Dr. Agus himself. Participants can share the campaign experience and its content across their social graphs with seamless integration to Facebook and Twitter so their friends and family can benefit from Dr. Agus's groundbreaking approach.

Dr. David Agus is one of the world's leading cancer researchers and practitioners. He is professor of medicine and engineering at the Keck School of Medicine of the University of Southern California and the USC Viterbi School of Engineering and heads USC Norris Westside Cancer Center and the Center for Applied Molecular Medicine. In THE END OF ILLNESS he envisions a future in which health care, driven by technological breakthroughs, is about disease prevention, individualized medicine, and treating the body as a whole system rather than treating specific ailments and symptoms.

"THE END OF ILLNESS is Dr. Agus's call to action to apply technology and innovation to health care in order to redefine it for the future," says Martha K. Levin, Executive Vice President and Publisher of Free Press. "We felt the marketing for the book should be similarly forward-looking and innovative, and have found a great partner in Eventful to help us accomplish that."

"We're honored to be working with Free Press to offer the Eventful community exclusive access to THE END OF ILLNESS groundbreaking content and Dr. Agus's practical advice," said Jordan Glazier, CEO of Eventful. "Eventful Demand it! is fundamental to music and motion picture social media strategy. Eventful is thrilled that Free Press and Dr. Agus share our vision of creating new communities by offering and sharing exclusive experiences using social media in the literary space."

Free Press is an imprint of Simon & Schuster, Inc, a part of CBS Corporation.  Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats.  Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.  For more information visit our website at www.simonandschuster.com.

Eventful is a leading digital and social media service connecting consumers with entertainment and live events. Over 20 million people rely on Eventful every month to find out what's happening and decide what to do; from movies, concerts and sports to family fun and nightlife. With a comprehensive movie showtimes section and over 4 million local events to enjoy, Eventful provides the world's most comprehensive selection of local entertainment content. Eventful serves its users across multiple platforms including online, mobile and email programs, all of which deliver highly personalized content to each user. For more information visit www.eventful.com.

SOURCE Free Press