Free Videos from Zuberance Show Marketers How to Turn Customers into Brand Advocates
SAN CARLOS, Calif., June 18, 2013 /PRNewswire/ -- Zuberance, the leaders in Brand Advocate marketing, has launched a series of free videos that help marketers learn the secrets of how to turn customers into Brand Advocates.
The videos feature Rob Fuggetta, the world's leading Advocate marketing expert. Fuggetta is founder/CEO of Zuberance, and author of the hot-selling book, "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force." (Wiley, 2012.) The videos are available now on the Zuberance website (http://www.zuberance.com/resources/resourcesVideoTutorials.php) and on the Brand Advocates book website (www.brandadvocatebook.com).
What Marketers will Learn
Marketers and others who view the videos will learn:
- Who Brand Advocates are and how to reward Advocates
- Key differences between Advocates and Influencers
- What is Advocate marketing and key benefits of this marketing approach
Eight Mini-Tutorials
There are a total of eight videos in the series:
- "What's a Brand Advocate, Anyway?"
- "What is Advocate Marketing?"
- "3 Key Benefits of Advocate Marketing"
- "3 Key Lessons in Brand Advocates"
- "Turning Advocates into a Content Marketing Engine"
- "How to Reward Brand Advocates"
- "Advocates vs. Influencers"
- "B2B Advocate Marketing"
Advocacy is Hot Topic
Driving advocacy and loyalty is the #1 priority of Chief Marketing Officers (CMOs) worldwide, according to a recent IBM study. "Brand advocacy is becoming a critical part of the social media marketing mix," eMarketer stated recently.
About Rob Fuggetta
Rob Fuggetta (@RobFuggetta) is the world's leading expert on brand advocacy. Fuggetta's book -- "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" -- has been called "the ultimate guidebook for brand advocacy." Fuggetta is a popular, in-demand speaker who has delighted audiences at AD:tech, the Online Marketing Summit, the plus events sponsored by AMA, PRSA, DMA, the ANA and others. Fuggetta's articles have appeared in Fortune, Forbes, Fast Company, Marketing Sherpa, iMedia, and other leading publications and online venues.
About Zuberance
Zuberance is the leading Brand Advocate marketing company. Zuberance manages and powers ongoing Brand Advocate programs for leading consumer and business brands. Zuberance combines its award-winning Brand Advocate platform with advocacy expertise and services to drive advocacy and sales. For more information, visit http://www.zuberance.com or follow Zuberance on Twitter @zuberance.
SOURCE Zuberance
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