Free Yourself Launches on Scentbird with Scents That Invite Reflection, Ritual, and Renewal

News provided by

Jun 06, 2025, 08:34 ET

BENNINGTON, Vt., June 6, 2025 /PRNewswire/ -- Multi-award-winning fragrance house Free Yourself debuts today on Scentbird, the leading online fragrance discovery platform. Known for its clean, emotion-driven scents, Free Yourself designs rituals that blend Positive Psychology with artisanal perfumery, inviting presence, possibility, and personal liberation.

Rooted in the belief that unisex fragrance can be a powerful catalyst for emotional and spiritual growth, Free Yourself was founded to create sensory experiences that inspire presence and well-being. Influenced by co-founder Jeff Miller's academic journey at UPenn and the pioneering work of Dr. Martin Seligman in Positive Psychology, the brand approaches fragrance as a tool for flourishing - nurturing the soul, fostering growth, and inviting self-discovery.

Crafted in Grasse, France, Free Yourself signature scents channel the primal forces of nature: Air, Eau, Feu, and Terre. Every scent is a story. Every box is a ritual. And at the heart of each: the Wordblock - a 300-word mirror of insight, emotion, and curiosity, designed to spark reflection and renewal. Free Yourself is more than a unisex fragrance brand. It's a call to pause. A tool for flourishing. An invitation to reconnect - with your senses, your story, and your space.

"We're thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth. We're excited for our community to experience this transformative approach to scent," said Bettina O'Neill, EVP Business Development & Merchandising at Scentbird.

"At the heart of our work is a belief in scent as a transformative force, a positive intervention that blends the science of well-being with the soul of perfumery," said Free Yourself co-founder Jeff Miller.

Scentbird members can now explore deluxe samples of all four scents in the brand's signature Elements Collection: Air, Eau, Feu, and Terre. Each fragrance is inspired by a classical element and its corresponding emotional energy.

AIR
(Clarity | Awakening | Perspective)
Invites you to Free Yourself from: Overthinking, Self-doubt, Perfection Pressure, Worry
Key notes: Grapefruit, Ginger, Vetiver, Solar Notes, Amber

EAU (Water)
(Calm | Emotional Flow | Softness)
Invites you to Free Yourself from: Grief, Apprehension, Holding Back, Inner Clutter
Key notes: Grapefruit, Petitgrain, Blackcurrant, Gardenia, Aquatic Notes

FEU (Fire)
(Passion | Creativity | Activation)
Invites you to Free Yourself from: Procrastination, Burnout, Playing Small, Creative Blocks
Key notes: Cinnamon, Neroli, Cedarwood Atlas, Leather, Vanilla

TERRE (Earth) (Grounding | Mindfulness | Strength)
Invites you to Free Yourself from: Stress, Distraction, Disconnection, Noise
Key notes: Saffron, Davana, Ylang Ylang, Woody Amber, Opoponax

"We're thrilled to bring Free Yourself to the Scentbird community," added co-founder Todd Thurman. "Each fragrance is more than a scent – it's a space to pause, reconnect, and reflect on what you're ready to release."

About Free Yourself
Founded by Jeff Miller and Todd Thurman, Free Yourself is a fragrance-first wellness brand rooted in reflection, ritual, and the science of flourishing. Each eau de parfum includes a 300-word Wordblock – a reflective tool tucked inside every box. Playful, cheeky, sometimes serious, and always yours to use (or not), the Wordblock invites mindful awareness without prescription. Every scent is a story. Every box is a ritual. Learn more at www.freeyourself.com and follow @freeyourselfandflourish on Instagram and TikTok.

About Scentbird
Scentbird is the leading fragrance discovery subscription, offering access to over 600 designer and niche scents through a flexible, personalized monthly plan. For more information, visit www.scentbird.com or follow @scentbird across platforms.

Media Contact:
Aimee Majoros
6462218149
[email protected]

SOURCE Free Yourself