WASHINGTON, April 3, 2019 /PRNewswire/ -- When PSA's Free2Move Carsharing Services chose Washington DC as its launch city and national headquarters late last year, it was PSA North America's first customer-facing venture in the U.S. Since then, Free2Move has established itself as a recognized mobility leader with 600 vehicles serving more than 10,000 registered members in DC-area – and has begun collecting exclusive intelligence that promises to strengthen its growth into new markets.
"Our progress to date is the direct result of Free2Move's investment in the Washington DC community, in terms of on-the-street mobility services for members as well as our team of unique and diverse employees," said Michel Stumpe, CEO & president of Free2Move. "We're proud to have successfully extended PSA's global Free2Move brand to North America."
Free2Move Carsharing currently fields a 600-vehicle fleet, consisting of 200 Chevy Equinox vehicles, as well as 400 Chevy Cruze sedans—catering to the city commuter, as well as the weekend traveler. As a "free-floating" business model (compared to a "station-based" model) Free2Move vehicles are strategically positioned on city streets, as compared to station-based vehicles which are located in parking lots and garages. This positioning allows consumers to more conveniently and efficiently access Free2Move vehicles, increasing time efficiency and decreasing costs associated with transitioning in and out of the vehicles.
With vehicles on the street, Free2Move has also enjoyed a rapid increase in brand awareness with consumers who see the vehicles and can more quickly visualize how the convenient locations of the vehicles can integrate and add value to their mobility needs. Early survey data suggests that almost 70 percent of Free2Move's registered members first learned about Free2Move from vehicles they saw on the road.
"As the first customer-facing service for PSA in North America, our efforts to meet customer expectations in this relatively new mobility space is imperative," said PSA North America President and CEO Larry Dominique. "As we expand our mobility offerings into other services – and eventually Peugeot-branded vehicles – our smart, patient approach to the North American market is already being realized."
Free2Move Carsharing is an extension of PSA's global Free2Move brand, which provides mobility solutions in 12 countries via 65,000 vehicles (cars, scooters and bikes) to over 1.3 million customers.
About Groupe PSA North America, Inc.
PSA North America, formed in 2017, serves as the platform for Groupe PSA's return to the North American marketplace. Headquartered in Atlanta, GA, the entity provides Free2Move services in conjunction with its PSA Car Sharing Services business unit. Its future plans call for creating and implementing all manner of consumer and business-to-business mobility support efforts, including car and ride sharing, vehicle sales, service and financing—and ultimately – retail vehicle sales.
About Free2Move Carsharing
As part of the PSA North America family, Free2Move is the newest free-floating carsharing company in the DC market. With a fleet of 600 vehicles conveniently placed throughout the city, on-demand transportation has never been easier. No reservations are required, and you can end your trip at any metered or residential parking area, with insurance and gas included. Travel up to 500 miles per trip and return it anywhere in D.C. You can download the Free2Move Carsharing app in the Google Play or App Store today.