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Freeman and INXPO to Provide Hybrid Experience at NAB Show 2011

Companies Partner to Combine Live Video with Interactive Tools to Create a Compelling Hybrid Experience


News provided by

INXPO

Apr 11, 2011, 04:31 ET

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CHICAGO, April 11, 2011 /PRNewswire/ -- Freeman and INXPO, the companies behind many of the industry's top hybrid events, will create a hybrid event solution at NAB Show 2011. Freeman and INXPO created a virtual environment called INXPOLIVE, which will carry live videos from NAB Show on April 11-12, 2011.

NAB Show 2011 takes place at the Las Vegas Convention Center in Las Vegas, Nevada.  Freeman and INXPO will provide a broadcast center that features two hosts, who will interview a number of exhibitors and attendees at the show.  Live programming is scheduled from 9AM to 4PM PT each day and will be carried within the Freeman/INXPO virtual events platform.  The programming will include "A Taste of NAB Virtual View," the official online extension of the NAB Show.

"We're excited to be a part of the broadcasting industry's premier event," said Drew VanVooren, Co-Founder and President, INXPO.  "For our business, video and broadcasting are more important than ever and we're looking to provide solutions that enable broadcasters to further engage with their audience," continued VanVooren.

"We partner with INXPO to create hybrid experiences. NAB Virtual View is a fine example in a very progressive industry," said Tony Lorenz, SVP at Freeman.  "In addition to more complex solutions like NAB Virtual View, we are building a scalable hybrid event model widely applicable across our entire client portfolio. It is the best next step for this exciting new category and our industry. It is our responsibility to our customers to deliver it," continued Lorenz.

"We believe virtual technology is at a point where we can deliver a high-quality online experience for our attendees, speakers, and the exhibitors," said NAB Executive Vice President, Conventions and Business Operations, Chris Brown. "We plan to take advantage of advancements that allow for better integration of video and social media tools, which should translate into a much more interactive and valuable experience for our show community."

The Freeman/INXPO broadcast center is located in the South Hall Lower Lobby, near the Grass Valley entrance.

About INXPO

INXPO is transforming the Web from pages and files to events and destinations, where people go to meet, learn and do business. We are the leading technology platform for virtual events and virtual business environments that connect, engage and educate audiences. We have delivered more than 1,000 successful virtual events and experiences for global customers, including American Marketing Association (AMA), Autodesk, Cisco, Freeman, George P. Johnson, HIMSS, PCMA, TechTarget, UBM and U.S. Department of State. We are headquartered in Chicago and on the Web.  Visit us at www.INXPO.com and on Twitter at @INXPO.

About Freeman

Freeman (http://www.freemanco.com/) is the world's leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. Customer driven, Freeman offers a total package of solutions to our customers, with a scope of products and services unmatched by the competition. By empowering our employees to make educated, strategic decisions Freeman delivers reliable, consistent problem-solving solutions that our customers have come to rely on. With 40 offices in North America, Freeman produces more than 3,000 expositions annually, including 104 of the largest 200 U.S. trade shows, and more than 10,000 other events worldwide. The company has received numerous awards recognizing outstanding efforts in industry leadership, customer service excellence, creative design, community service, innovation and customer-driven partnerships.

SOURCE INXPO

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