FremantleMedia Joins MIPTV's Content 360 Festival

PARIS, Jan. 12, 2011 /PRNewswire/ -- MIPTV's sixth annual Content 360 digital creativity festival has opened its call for entries. Content 360 will include for the first time a category supported by FremantleMedia and RTL Group. The 48th MIPTV will be held in Cannes, France, from 4 to 7 April 2011.

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The Content 360 Festival offers digital media innovators the possibility to showcase their ideas for next generation audience engagement directly to the global TV and media industry at MIPTV, to win financial backing and gain international recognition.

Content 360 is now part of Connected Creativity at MIPTV, the new global forum uniting the world's dominant market forces in technology, mobile media and entertainment.

Applicants have until February 14 to submit new ideas for interactive and digital entertainment formats, online and social games, as well as smart phones and connected TV apps.

FremantleMedia, in conjunction with its parent company RTL Group, joins the competition looking to identify a key individual or company in the digital media space with whom to develop, produce and distribute a global digital entertainment format. The winner will be offered a euro 10,000 contract to co-develop the idea further.

The National Film Board of Canada (NFB), partner of Content 360 since its inception in 2006, is seeking proposals for "Smart Phone App for Youth Engagement" in relation to NFB's documentaries, Sexy Inc. and Staying Real. The winning project will receive a euro 12,000 development contract.

In addition to the FremantleMedia and RTL Group and NFB categories, this year's competition includes independent categories for online and social games and rich media apps, which aim to recognise new concepts and prototypes in this rapidly growing area of interest to media companies.

"This year's Content 360 competition reflects the growing importance to the media industry of new forms of audience engagement across connected devices. As part of new Connected Creativity event at MIPTV, we are delighted to be able to provide an expanded international platform to stimulate digital creativity and business partnerships," said MIPTV's Director of Digital Media, Ted Baracos.

The Content 360 competition is open to digital producers, interactive agencies, digital designers, Internet content creators, game developers, and mobile application providers from around the world. Content 360 finalists will be announced by 23 February and will be invited to present their ideas at MIPTV.

The competition winners will be announced on April 6, during a ceremony in Cannes.

Content 360 competition categories and rules are available on www.connected-creativity.com

For more information on MIPTV, visit: www.miptv.com

Note to editors

ABOUT CONTENT 360

MIPTV's Content 360 Digital Creativity Festival is the premier worldwide competition for new concepts in audience engagement and cross-media innovation. The competition provides a unique international showcase and business platform for digital producers, interactive agencies, digital designers, Internet content creators, game developers, and mobile application providers. Now part of Connected Creativity at MIPTV, Content 360 is an occasion not only to develop partnerships with the global entertainment and media industry present at MIPTV, but also to increase the reach amongst the mobile & technology sectors represented at the new Connected Creativity Forum.

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

SOURCE Reed MIDEM