Fresh & Easy Introduces Dutch Republic 1581(TM) Beer

Exclusive Premium Pilsner from Holland Sells for Less than $6/6-Pack Bottles

Jan 05, 2010, 13:33 ET from Fresh & Easy Neighborhood Market

EL SEGUNDO, Calif., Jan. 5 /PRNewswire/ -- Just in time for watching a favorite sports game on TV or entertaining at home, Fresh & Easy Neighborhood Market is introducing Dutch Republic 1581(TM) Beer, a traditional Dutch pilsner-style beer from Holland.

Beginning this month, nearly all Fresh & Easy stores will carry the new brew exclusively, which pours a light golden color and features a rich, malty aroma, with a hint of sugar balanced by slightly bitter hops. The taste is full-flavored, smooth and easy to drink with a crisp, clean finish.

Dutch Republic 1581 Beer originates from an eco-friendly brewery in Holland that invests in innovative technology to reduce its energy use and impact on natural resources. The year 1581 commemorates the year in which the Dutch Republic was founded; centuries later, Dutch Republic 1581 Beer brings a taste of Holland to discerning drinkers everywhere.

Dutch Republic 1581 Beer is available in six-pack bottles for an average retail price of under $6.00. In addition to Dutch Republic 1581 Beer, nearly all Fresh & Easy stores carry Steel Kettle Whistle, a lager-style beer and Taurino Cerveza, a Latin-style beer; both are exclusive to Fresh & Easy and offered at an incredible value. Additionally, Fresh & Easy stores carry a wide selection of over 50 other types of domestic and imported beers, to suit every taste.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. For more information, visit www.freshandeasy.com.

SOURCE Fresh & Easy Neighborhood Market



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