Fresh & Easy Introduces Green Things Eco-Friendly Cleaning and Paper Range

EL SEGUNDO, Calif., April 21, 2011 /PRNewswire/ -- Fresh & Easy Neighborhood Market has introduced Green Things, a new range of eco-friendly household cleaning and paper products. Designed for customers looking for ways to reduce their impact on the environment without compromising on quality, Green Things uses natural cleaning agents and sustainable paper resources.

fresh&easy Green Things household cleaners are made with plant-based formulas that are biodegradable and pH-neutral. They are also made without chemicals like 1,4-dioxane, phosphates, dyes or perfumes. All fresh&easy Green Things household cleaners meet high standards for health and environmental safety and are certified by the Environmental Protection Agency as part of its Design for the Environment program. And, of course, like all fresh&easy products, Green Things household cleaners are never tested on animals.

fresh&easy Green Things household cleaners now available in stores include:

fresh&easy Green Things paper products are made from 100% recycled paper, with a minimum of 80% post-consumer content. To make the products, office paper waste, old newspapers and magazines are collected and mixed with hot water, pulped, screened, filtered, washed and then whitened without chlorine bleach. The pulp is then pressed, dried and converted into our fresh&easy Green Things paper products and are packaged in a plastic film that degrades in just 18 months.

fresh&easy Green Things paper products now available in stores include:

"We set out to develop Green Things as an affordable range of environmentally-friendly household cleaner and paper products that are sure to get the job done right," said John Burry, Fresh & Easy's Chief Commercial Officer. "Like all fresh&easy products, our customers know Green Things is a range of quality products they can trust."

About Fresh & Easy Neighborhood Market

Fresh & Easy operates more than 170 stores in California, Arizona and Nevada. In addition to fresh prepared meals, meats and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at unbelievably low prices. The grocer's popular fresh&easy brand products have no artificial colors or flavors, no added trans fats, no high-fructose corn syrup, and only use preservatives when absolutely necessary.

On average, Fresh & Easy stores use 30% less energy than a typical supermarket, which helps customers save money – and also helps the environment. Fresh & Easy uses LED lighting in external signs and freezer cases, offers customer recycling in every store and uses advanced refrigeration and freezer units to cut back on energy usage. The company also recycles or reuses all of its display packaging.

Fresh & Easy is a pilot member of the LEED Volume Certification Program, demonstrating its commitment to build sustainable buildings, and also has the most currently certified GreenChill stores in the nation. The company has also voluntarily joined the California Climate Action Registry and The Climate Registry to disclose its greenhouse gas emissions. At its distribution center, Fresh & Easy invested $13 million in a 500,000 square foot solar roof installation – one of the largest in California.  

For more information about Fresh & Easy, visit www.freshandeasy.com. Also follow the company on Twitter at: www.twitter.com/fresh_and_easy and become a fan on Facebook at www.facebook.com/freshandeasy.  

SOURCE Fresh & Easy Neighborhood Market