Fresh Produce Clothing Excites Wholesale Buyers With Its New Spring Collection

Fresh Produce's new looks surprise and delight customers, report long-time buyers of the women's clothing brand.

Mar 07, 2011, 12:58 ET from Fresh Produce Clothing

BOULDER, Colo., March 7, 2011 /PRNewswire/ -- Fresh Produce Clothing's inspired Spring 2011 collection is impressing buyers and wowing customers with its fresh shapes, new fabrics, irresistible colors and prints. Grounded by an authentic, "simple but spirited" aesthetic for more than 25 years, this new collection is flattering, on-trend and fresh.

"My customers are absolutely going nuts over the new 2011 line. Newness is the clue and we sure have it as far as body styles," said Dave Thomas, owner of Periwinkles on Marco Island, Florida. "The new tops are a huge smash in the store."

Fresh Produce's design is always evolving and building upon what's come before. The colorful clothing company is committed to creating effortless looks that help women feel confident, comfortable and pretty.

"Spring 2011 is vibrant, relaxed and unique," said Fresh Produce Design Director, Gail Hartin. "We really want to delight customers with pieces and silhouettes they may not have expected from us. We're getting great reaction to our wide-leg Linen Beach Pant, cool beach-chic tunics and versatile soft cotton slub styles like our Coastal Wrap Cardigan."

The Spring 2011 line features floral and tonal prints, flattering shapes, feminine details and new fabrics all available in sunbaked neutrals and happy brights. New effortless pieces including tunics, spring dresses, maxi dresses, beach cover-ups, skirts and women's cardigans for both day and night, join top-selling essential basics of the line. Select styles are available in plus size fashions too.

Both buyers and consumers are taking extra notice of this year's newness.

"My customers have commented on what a wonderful assortment of styles and colors we have this season," said Carol Simpson, independent owner of two Fresh Produce Handpicked stores in St. Thomas, USVI and Asheville, NC. "They're responding to the new looks. Many of our classic customers are stepping into these new spring styles and are now delighted to find newer, more fashion-forward pieces."

About Fresh Produce Clothing

Fresh Produce makes colorful and effortless lifestyle clothing and resortwear women can look and feel good in all year-round. Fresh Produce is sold in 39 Fresh Produce retail stores nationwide and in 400 specialty dealers across the U.S., Canada and the Caribbean as well as Nordstrom's, Macy's Hawaii and Von Maur.

SOURCE Fresh Produce Clothing