FRESHBREW ACQUIRES LARGEST LICENSED BRANDED COFFEE PORTFOLIO IN THE NATION FROM WHITE COFFEE CORPORATION

85-year-old White Coffee Corp., a leading supplier to major discount and big box retailers, offers a new licensed division of retail business and brand opportunities

HOUSTON, Oct. 14, 2025 /PRNewswire/ -- Houston-based FreshBrew, one of the largest private-label coffee and tea roasters in the country, announced today the acquisition of White Coffee's Branded Coffee licensed division, which includes the nation's largest portfolio of licensed bagged coffee and K-Cup® products.

"FreshBrew is expanding its capabilities and growing the business," said Al Ansari, CEO of FreshBrew Group. "Acquiring a respected, family-led company like this presented a rare opportunity to strengthen our position in the coffee industry. Now is the perfect time to join forces, as FreshBrew continues to grow with purpose. This move expands our offerings and diversifies our customer and consumer base."

FreshBrew will secure ownership of multiple licenses, enabling the company to develop, produce, and market coffee for major brands with established market presence. Leveraging the strong brand equity of these licensed names, FreshBrew will handle the entire process, from roasting and grinding to distribution, complementing FreshBrew's private label business.

"Our company has been our family's life for decades," said Carole White, President of White Coffee Corp. "Seeing our brands and licensed partnerships carried forward by FreshBrew ensures that White Coffee's history of quality and care will live on for future generations of coffee drinkers."

The acquisition of White Coffee represents one of the largest transactions in the coffee industry in 2025. FreshBrew, which proudly serves a portfolio of renowned Fortune 500 companies, will significantly expand its operations to produce approximately 150,000 pounds of coffee per day. With the addition of its new liquid production facility, FreshBrew now has the capability to produce extracts and a variety of concentrates for use across the food and beverage industry.

"All three generations of our family have dedicated themselves to building the White Coffee legacy. Handing the stewardship of our branded portfolio to FreshBrew is a proud and emotional milestone," said Jonathan White, Executive Vice President of White Coffee Corp and Chair of the National Coffee Association's Board of Directors.

Jonathan and Gregory White, Vice President of White Coffee Corp., will join FreshBrew's executive team to lead the transition and focus on growing the retail division and all facets of the business. 

About Fresh Brew Group
FreshBrew is a family-owned business operating FreshBrew Coffee and Tea. Since its inception more than 90 years ago, FreshBrew has been dedicated to providing customers with the highest quality product and technology-driven services while continuously expanding product lines. As one of the largest private-label coffee and tea producers in the country, FreshBrew supplies coffee, tea and total beverage solutions to notable brands in the national foodservice, convenience store, hospitality and retail sectors.

For more information, visit www.freshbrewgroup.com

About White Coffee Corp.
Founded in 1939 and headquartered in Long Island City, NY, White Coffee Corp. has been family-owned and operated for three generations. Known for its innovation, quality, and one of the nation's largest licensed coffee portfolios, White Coffee has built a reputation as a trusted partner to retailers, foodservice providers, and consumers nationwide.

SOURCE FreshBrew