FreshRealm: Innovative Meal Kit Delivery Service Expands National Reach
California-based meal delivery service that reduces prep time and packaging waste announces East and West Coast expansion
LOS ANGELES, June 2, 2016 /PRNewswire/ -- FreshRealm, a California-based meal kit delivery service, announced today that it is expanding to the East Coast and additional West Coast locations to meet increasing customer demand, and will now be distributing fresh ingredients and easy-to-follow recipes from trusted Tastemakers to more than 80 percent of American households. FreshRealm's unique online marketplace and state-of-the-art home delivery system offer consumers an assortment of premium meal choices specially designed by notable Tastemakers in the culinary, nutrition and lifestyle spaces.
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"We're excited to expand our delivery service coast to coast, offering fresh and healthy meals that fit into everyone's busy lives," says Founder and CEO Michael Lippold. "Shopping with FreshRealm is like having your own food advisor, meal planner, personal shopper and prep cook at your fingertips. We do all of the hard work, so all you need is a few minutes to mix ingredients and cook before eating."
Unlike other food delivery services, FreshRealm is able to deliver fully-prepped (cut and portioned), farm-fresh and ready-to-cook ingredients right to your doorstep, reducing consumers' waste footprint by approximately 90 percent in the process. All meals are delivered in FreshRealm's patent-pending Vessel — a climate-controlled, state-of-the-art, reusable shipping container that keeps fresh food at refrigerated levels of 33 to 41 degrees. The revolutionary, eco-friendly shipping technology enables FreshRealm and its partners to deliver prepped (cut and portioned) perishable foods to customers through FedEx, reducing the worry of food spoilage and foodborne illnesses relative to other vendors who ship perishable food in basic cardboard boxes. Also unlike normal boxes, meals are neatly organized in elegant pullout shelves, as opposed to being buried in mounds of dry or wet ice. Once the Vessel is delivered and unpacked, consumers peel off the original shipping label to reveal a prepaid return label underneath for hassle-free, automatic pickup by FedEx.
Each month, families spend the equivalent of up to two full eight-hour workdays preparing meals. The FreshRealm model allows customers to cut meal preparation time in half by eliminating the need to cut and portion fresh ingredients like bell peppers, squash and pineapple.
FreshRealm's success is also due to its exclusive partnership with Renaissance Food Group, a leading company that produces, markets and distributes a portfolio of high-quality, pre-prepared, fresh food products across the country.
Jim Catchot, Renaissance Food Group President adds, "We are excited to enter into the fast-growing, direct-to-consumer food space. FreshRealm is the perfect partner for us, given our combined focus on farm-to-table, fresh-prepped ingredients, food safety, and the nation's most advanced, high-tech, temperature- controlled supply chain. Additionally, FreshRealm allows us to bring high-quality meals to the public through its partnerships with prominent Tastemakers."
FreshRealm Tastemakers encompass an ever growing and wide variety of culinary, nutrition and lifestyle publications, bloggers, chefs, and other notable brands including Time Inc.'s Real Simple and Cooking Light, What's Gaby Cooking, MOMables, Tessemae's, TheWholeTara, Muy Bueno and HumFresh, among others.
FreshRealm's flexible meal options encompass breakfast, lunch, dinner, snacks, grab-and-go meals and beverage options, with the level of preparation ranging from ready-to-cook meal kits to ready-to-eat meals like salads and heat-and-eat meals. Unlike other companies that offer "recipes of the week or month," all of FreshRealm meal kits are always available, with new options being added weekly. Pricing starts at $2.50 for pre-cut snacks, while dinner meals average $10-12 per serving. Consumers can find out if delivery is available in their area by inputting their zip code when adding any item to their cart at http://freshrealm.co.
About FreshRealm
FreshRealm is the largest online marketplace that delivers fresh, prepped (pre-cut and portioned), perishable food and easy-to-cook meal kits directly to consumers' doorsteps using a temperature-controlled, reusable shipping container known as the Vessel. With the immense popularity of meal delivery services, FreshRealm takes it one step further by offering recipes, available to consumers in the form of shoppable meal kits, which are designed by food influencers and recipe publishers known as Tastemakers. To learn more about the brand and to shop meals, visit FreshRealm.co.
COOKING LIGHT is a registered trademark of Time Inc. Lifestyle Group. Used under license. REAL SIMPLE is a registered trademark of Time Inc. Used under license.
Media Contact: Taylor Osumi | The Narrative Group
Email | 323-843-4294
SOURCE FreshRealm
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