CHICAGO, Jan. 11, 2016 /PRNewswire-USNewswire/ -- This week, Friendly's Ice Cream, LLC launches its 35th annual 'Cones for Kids' campaign. The Valentine's Day fundraiser will benefit 17 Easter Seals programs.
For a $1 donation, Friendly's provides restaurant guests with five Valentine's Day cards, redeemable for a free Friendly's Single Cone or a coupon booklet with money saving offers on Friendly's favorites. The campaign runs January 11 through February 13, 2016.
Funds raised will support Easter Seals children's programs that make a positive, and often life-changing difference in the lives of people and families challenged by disabilities. Easter Seals is the voice and advocate for inclusion of children with special needs so they have every opportunity in school, recreational programs, college and career preparation, and all areas of community life. All donations benefit local programs.
Celebrating 35 Years of Cones for Kids
Friendly's successful 'Cones for Kids' campaign is an annual tradition where guests and employees across the restaurant chain help change the lives of thousands of children with disabilities through their efforts. The campaign has raised nearly $29 million to date -- more than $300,000 in 2015 alone -- to benefit Easter Seals program locations across the region.
"Through the 'Cones for Kids' initiative, children in communities nationwide will benefit from the generosity of Friendly's and their loyal guests," said Randy Rutta, president and chief executive officer of Easter Seals. "The donations raised by 'Cones for Kids' will help fund important and vital programs for children with disabilities who receive support at 17 Easter Seals' affiliate organizations. We are always grateful to Friendly's for its continued support."
John M. Maguire, President and Chief Executive Officer of Friendly's said, "We are proud to partner with Easter Seals again this year. We know that contributions to Easter Seals make it possible for children with disabilities to gain access to vital services. Our guests and restaurant teams are excited to begin the 2016 campaign."
About Friendly's Ice Cream LLC
Friendly's Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment. Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations. For 80 years, Friendly's restaurants and dedicated service teams have delighted generations of guests. For the future, Friendly's has plans for new food and ice cream products, enhanced buildings, and new service channels. For additional information please visit www.friendlys.com.
About Easter Seals
Easter Seals is the leading non-profit provider of services for individuals with autism, developmental disabilities, physical disabilities and other special needs. For nearly 100 years, we have been offering help, hope, and answers to children and adults living with disabilities, and to the families who love them. Through therapy, training, education and support services, Easter Seals creates life-changing solutions so that people with disabilities can live, learn, work and play. To learn more about Easter Seals and services in communities nationwide, visit www.easterseals.com.
SOURCE Easter Seals