Friendly's Ice Cream Expands Iconic Sundae Cup Lineup

WILBRAHAM, Mass., March 29, 2016 /PRNewswire/ -- Friendly's Ice Cream, LLC, the operator of over 250 Friendly's restaurants and a manufacturer of ice cream products distributed in over 8,000 retail outlets, is excited to introduce ten all-new, one-of-a-kind sundae cups to supermarket freezers across the Northeast. Available now at local grocery stores, ice cream enthusiasts can take their pick of eight new everyday flavors, including Strawberry Cake Krunch and Cherry Chocolate Chunk, along with two limited edition options like Wattamelon, a unique take on Friendly's beloved Wattamelon Roll, and Crayola Color Me Sundae, a sundae cup version of Friendly's Crayola Decorate Your Own Ice Cream Cake. A staple at birthday parties and a must-have for everyday celebrations, Friendly's sundae cups provide an element of convenience with their individual sizing and tops, which allow for easy, on-the-go snacking and storage.

"Friendly's sundae cups are an iconic ice cream treat that's been enjoyed for years by adults and kids, alike, and we're thrilled to expand the lineup with ten all-new flavors," said Tim Hopkins, Executive Vice President of Retail and Manufacturing for Friendly's. "Our new sundae cups bring ice cream lovers the opportunity to enjoy modern flavors like salted caramel alongside tried and true classics like chocolate fudge. We now have a delicious sundae cup option for everyone to enjoy."

Friendly's newest additions to the sundae cup family include the following rich and creamy flavors: Candy Bar (nougat ice cream covered with rich fudge and caramel topping, milk chocolate chips and chocolate-coated peanuts); Chocolate Cake Krunch (layers of chocolate ice cream separated chocolaty crunchies, all topped with fudge and additional chocolaty crunchies); Salted Caramel Cake Krunch (two layers of salted caramel ice cream separated by a layer of chocolaty crunchies topped with caramel sauce and more chocolaty crunchies); Cherry Chocolate Chunk (cherry ice cream with real cherry pieces topped with fudge, whipped topping and chocolate flakes); Heath® (toffee ice cream loaded with Heath candy that's topped with caramel, fudge and chocolate flakes); Strawberry Cake Krunch (layers of strawberry and vanilla ice cream separated by layer of pink & white vanilla crunchies, topped with strawberry sauce, whipped topping and more crunchies); Original Chocolate Fudge (chocolate ice cream topped with fudge, whipped topping and chocolate chunks); Original Caramel Sundae (vanilla ice cream topped with caramel sauce, whipped topping and chocolate chunks); Crayola Color Me Sundae (layers of green and yellow vanilla-flavored ice cream topped with blue marshmallow whipped topping and colored sprinkles); and, Wattamelon (refreshing watermelon sherbet mixed with chocolate chips that's topped with green icing and chocolate flakes).

Friendly's sundae cups retail for $1.49-$1.69 and are available for purchase in select local grocery stores in Vermont, New York, Maine, New Jersey, Massachusetts, Rhode Island, New Hampshire, Maryland, Pennsylvania, Delaware and Connecticut. The limited edition Wattamelon sundae cup will be available March through September, and the Crayola Color Me Sundae will be available March through January. Friendly's new sundae cups will be sold in conjunction with the brand's existing six sundae cup flavors, which include Original Fudge, REESE'S® Peanut Butter Cup, REESE'S® Pieces, Ice Cream Cake, Jim Dandy®, and Cookie Dough.

About Friendly's Ice Cream, LLC

Friendly's Ice Cream, LLC is a vertically integrated company with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in friendly, family restaurants and offering a wide variety of packaged ice cream and other frozen treats in retail stores across America.   Together with its franchisees, the company has system-wide sales of over $500 million. For 80 years, Friendly's restaurants and dedicated service teams have delighted generations of guests.  Friendly's retail division distributes ice cream cartons, cakes, sundae cups, rolls and novelty items in over 8,000 retail locations throughout all 50 states.  For the future, Friendly's has plans for new food and ice cream products, bright new restaurants and different ways for us to reach and satisfy customers.  For additional information please visit www.friendlys.com.

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SOURCE Friendly's Ice Cream, LLC